Music Sharing Service iLike Launches Developer, Ad Platforms - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices
News
7/21/2008
11:06 AM
50%
50%

Music Sharing Service iLike Launches Developer, Ad Platforms

Song playback is available immediately through Rhapsody and will soon be available on Facebook.

Music discovery service iLike on Monday unveiled a new ad platform for concert promoters, full-length song playback, and a new plan for music syndication through third-party developers.

Song playback is available immediately through Rhapsody and through iLike.com. It will soon be available on Facebook.

ILike also announced that it reached a new milestone, with more than 30 million registered users.

"Since inception, iLike has always enabled other people to benefit from our reach," Ali Partovi, CEO of iLike, said in a news announcement. "Historically, iLike has focused on serving fans, artists, and labels. Today, we're pleased to expand the iLike community by empowering two new groups: concert promoters and third-party application or Web site developers."

The new ad platform allows concert promoters, venue owners, booking agents, and indie bands to use self-serve advertising tools to create multimedia ads with music playback and social links. They can target fans based on location and musical tastes instead of keywords, iLike said. The platform also allows bands, promoters, and agents to reach several markets with automatically generated ads with self-populating concert data.

The developers' feature will launch this quarter. It will allow all developers to add song playback to any Web site, as well as Facebook applications. ILike said that it has opened registration for interested developers.

ILike has made full-length song playback available immediately through Rhapsody. It's free for the first 25 plays per month. When listeners reach the limit, they can sign up for a Rhapsody account or listen to 30-second samples.

Artists and labels will earn royalties through Rhapsody's existing agreements. ILike said the plan for playback represents the first "widespread implementation of a scalable model to monetize the enormous potential for music consumption across social networks."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Slideshows
10 Things Your Artificial Intelligence Initiative Needs to Succeed
Lisa Morgan, Freelance Writer,  4/20/2021
News
Tech Spending Climbs as Digital Business Initiatives Grow
Jessica Davis, Senior Editor, Enterprise Apps,  4/22/2021
Commentary
Optimizing the CIO and CFO Relationship
Mary E. Shacklett, Technology commentator and President of Transworld Data,  4/13/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll