Mercedes-Benz Launches iPhone App - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices

Mercedes-Benz Launches iPhone App

Customers using the app can make car payments and view account information from iPhones and iPod Touches.

Mercedes-Benz has developed an iPhone application that's free to some 450,000 people who use its U.S. financial services division to lease and purchase autos. The application, available at Apple's App Store, lets customers make payments and view account information from iPhone and iPod Touch devices.

"The company recognized the need for a mobile platform," said Jeffrey Haase, a business analyst with Mercedes-Benz Financial, who helped develop the application. Internal research showed that the use of iPhones and BlackBerrys is about evenly split among Mercedes-Benz customers, Haase said, but the company decided to develop for Apple devices first, since the app would work on both iPhones and iPod Touches. The company will likely develop a BlackBerry mobile app at a later date, he said.

The timeline for the app was aggressive; planning began in July and the app was finished in September, Haase said. The app lets users view account information, such as payments made or due, or the maturity date of an auto lease, and lets users make instant payments from their bank accounts to Mercedes-Benz Financial. It's designed to save the time required to boot up and make a payment from a laptop or desktop or, of course, mail in a payment.

Account holders must register online at Mercedes-BenzFinancial.com to set up a user password and identification. The application presents a limited amount of customer information that's pulled from the same account database customers would access from a desktop or laptop. Each page of the application is limited to about five fields, which makes it easier to view on a small screen.

The app includes directions and maps to local dealers, links to insurance offerings and hotel room upgrades through Mercedes-Benz' hotel partners, and links and phone numbers to customer service reps. Customers can also view more than one account from their apps.

Mercedes-Benz joins other consumer-oriented companies, including Pizza Hut, Kraft, and Whole Foods, in developing apps for customers. It is the first automotive financial services company to deploy an iPhone app.


InformationWeek and Dr. Dobb's have published an in-depth report on how Web application development is moving to online platforms. Download the report here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll