iPhone Vs. Blender (Guess Who Wins?) - InformationWeek

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IoT
IoT
Mobile // Mobile Devices
Commentary
7/10/2007
06:36 PM
Michael Singer
Michael Singer
Commentary
50%
50%

iPhone Vs. Blender (Guess Who Wins?)

I've seen fire and I've seen rain. And now after watching videotape of the "Will It Blend?" guys dismantling an iPhone, I've seen a good waste of $500.

I've seen fire and I've seen rain. And now after watching videotape of the "Will It Blend?" guys dismantling an iPhone, I've seen a good waste of $500.After pulverizing everything from garden tools to light bulbs to hockey pucks, I sat slack-jawed that the kind people at the Blendtec company decided to grind up a newly available Apple iPhone.

That's right... the hard-to-find, highly anticipated, much-sought-after iPhone that some philanthropist just donated $100,000 for to help fight AIDS in Africa.

Host Tom Dickson asks: "Everybody knows that the iPhone can make phone calls, play movies and music, surf the Web, and a lot more. But, Will It Blend?"

Of course it does, especially when Tom puts it on the "Smoothie" setting. The slow-motion section of the video is fascinating considering the roar of the blender sounds like an Apple fanboy screaming "Noooooo!" over the din of the blades.

Blendtec has been using good old-fashioned viral marketing (vis-a-vis YouTube) to show off the sheer power of its 20-amp commercial blenders.

The company has ripped apart the iPod, but that was well after the music player was a mainstream consumer device.

My favorite line: "iSmoke... Don't breathe this."

Simply put, the winner is Blendtec for entertaining and reminding us that even the so-called "Jesus Phone" was made from dust and will one day return to dust.

Especially if you put the blender on the "Smoothie" setting.

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