I am in a position to own any phone I want and to upgrade as often as I want. In other words, the cost of the phone/service is of no consequence.
Yet I opt for the OnePlus One with a Nexus 5 as backup.
I use Cricket as my provider.
So my phone(s) cost less than half of what an iPhone costs and the service is at least 33% less than service from ATT, Verizon, etc.
To date, I have found nothing an iPhone can do that I can't do equally well with my phone. "Ok Google" seems to work better than Siri. Swype is mysterious to most iPhone users, and Google maps has never instructed me to drive on an active aircraft taxiway.
I charge all of my devices with a standard micro USB cable available from Amazon for under $5 as oppossd to the Lightning cable which charges some versions of the iPhone, but not all, and costs twice as much at Amazon and four times as much from Apple.
Nevertheless, there seems to be some cult need to own an iPhone. I don't, and I never will, but then I also don't own a Rolex when a Casio does all a watch should do.
As far as I'm concerned, the iPhone isn't about function, its about being mesmerized by trend.
Pardon me while I put on my Kirkland jeans and head to Costco. Guess I'll never be trendy.