iPhone 5c Free With Sprint's $100 Discount - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mobile // Mobile Devices
12:30 PM
Connect Directly

iPhone 5c Free With Sprint's $100 Discount

Sprint dangles $100 discount on phones to draw customers from other carriers.

iPhone 5c, 5s: 10 Smart Design Choices
iPhone 5c, 5s: 10 Smart Design Choices
(click image for larger view)
Sprint is offering a $100 discount on new phones to customers who switch their numbers from other carriers. The offer applies to Sprint phones with accompanying two-year service plans. It does not apply to current Sprint customers.

The company has offered a similar $100 discount in the past, according to Sprint spokesman Scott Sloat. The latest version of the offer began on Aug. 30, but industry analysts believe that the program was designed to spur sales of the iPhone 5c. The 16-GB iPhone 5c, which is priced at $99, will essentially be free to new Sprint users, as will the iPhone 4S. The 32-GB iPhone 5c and 16-GB iPhone 5s will be $99.

[ Learn more about Apple's newest offerings: Apple iPhone 5s, 5c: Pros and Cons.]

Since it began selling the iPhone 4 and 4S two years ago, Sprint has proven successful with iPhone sales. A recent statement from Sprint said that more than 40% of its new iPhone customers are also new to the company. Sprint is using Apple's recent announcement to lure customers away from competing carriers, analysts say. With the $100 discount, Sprint is the least expensive place to purchase the new iPhones.

It remains to be seen how competitor companies will react to Sprint's move. According to independent analyst Jeff Kagan, "a real war" could break out as other carriers respond to Sprint's newest promotion.

"Both Sprint and T-Mobile seem to be growing some real marketing courage lately and going for the throat. As in any street brawl, you always wonder who will win," Kagan said to Computerworld. T-Mobile recently began to offer unsubsidized plans to customers.

The $100 discount applies to phones purchased online, by phone or in Sprint and partner stores. The offer will end on Oct. 10, Sprint said.

Even with a free iPhone, the Sprint transition will come at a price. In addition to the two-year contract, new Sprint customers will be charged phone taxes, service charges and a $36 activation fee.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Cara Latham
Cara Latham,
User Rank: Apprentice
9/18/2013 | 12:45:40 AM
re: iPhone 5c Free With Sprint's $100 Discount
Seems like a very smart move on Sprint. I bet they will gain at least a fair amount of new customers.
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
Graph-Based AI Enters the Enterprise Mainstream
James Kobielus, Tech Analyst, Consultant and Author,  2/16/2021
What Comes Next for AWS with Jassy to Become Amazon CEO
Joao-Pierre S. Ruth, Senior Writer,  2/4/2021
White Papers
Register for InformationWeek Newsletters
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Flash Poll