re: iPhone 5c, 5s: 10 Smart Design Choices
I kinda get now why non-apple users hate fan-boys - their irrational expression of love for apple products is similar to that of a teenager who just adores their partner in spite of clear evidence that the relationship is one sided and should just be put out of it's misery.
Ok now that I got that out of my system here are the reason I don't think Apples latest product is hype for the fan-boys. The design aspect of the iPhone is gone - that is self evident to everyone including the man who helped Jobs design the Mac - search for article "Apple No Longer Innovates, Says the Man Who Helped Steve Jobs Design the Mac". For innovation to be recognised as such it needs bring about a disruptive change to the market that clearly places that product at an advantage over its competitors - read some Porter books on competitive advantage. What value does the finger scanning home button offer when there are other means of authenticating a users identity - search SilentSense at the Cornell University online library - the finger print scanner may already be obsolete. Also how long is it going to be before Apple starts to store fingerprints back at HQ - you can change a stolen Credit Card and change the password on a compromised account but what's going to happen when finger scanning exploits compromise your personal records - not sure if changing thumbs will be an option. Where is the disruptive change in the camera? I see more people throwing away their digital cameras and replacing them with the Nokia 1020 than an iPhone camera. Where is the value in 64bit processing not sure how much instruction / code is out there that will make use of this right this minute, the iPhone will go through various iterations before anyone releases anything that will utitlise it and by then it will be commonplace. Let's not even go into the aesthetics of the device - Gold wow what a shift - someone call Deloitte.
I have had iPhones since the day they were released and my family all have 4s' which is the last phone that Apple released that was worth purchasing because although there were big screen phones and NFC was already on Samsung units it was a pretty solid and still an impressively unique product. There is life after Apple, force them to move out of their comfort zone boycott their overpriced and over hyped crap.