iPad Not In Hollywood's Plans - InformationWeek

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iPad Not In Hollywood's Plans

Major studios say they won't reformat their content for display on Apple's hot new tablet.

Not coming soon to an iPad near you: Sex And The City 2, Robin Hood, MacGruber, and other summertime offerings from major Hollywood studios.

Apple boss Steve Jobs' decision to ban Flash from the iPad has put him at odds with Time Warner, NBC Universal, and other big Tinseltown studios that use the Adobe video format to make their movies available online.

Executives at both Time Warner, which owns Warner Bros. studios, and NBC Universal recently told Jobs that they have no plans to ditch Flash in favor of the Apple-sanctioned HTML 5, according to a report published Thursday in the New York Post.

Sources told the newspaper that the emergence of alternate tablets, such as Dell's newly announced Streak, has given Hollywood leverage it can use against Jobs' demand that iPod content does not incorporate Flash.

Most studios and online publishers already use Flash, so converting content in their archives to HTML 5 just so it can be viewed on the iPad would be extremely costly and time consuming.

Jobs recently sparked a tiff with Adobe when he called Flash insecure, unstable, and the number one reason why Macs crash.

Adobe responded with a series of newspaper ads in which it accused Apple of trying to control the Internet. It also sought to remind consumers that the vast majority of Web sites use Flash to display interactive content.

Apple is sticking to its guns. "We believe in open standards like HTML 5," a spokesperson told the Post.

A decision by Hollywood and other media producers to forgo the iPad could put a crimp in Apple's sales if consumers become convinced that content for the device is too limited. To date, however, that hasn't happened. Apple has sold more than a million iPads since launching the product last month.

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