Google Updates Mobile Gmail App - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mobile // Mobile Devices
03:04 PM

Google Updates Mobile Gmail App

The search giant has made it easier for Android and iPhone users to use Gmail on the go by shortening URLs.

Google continues to improve its mobile Gmail program, and the latest update is aimed at making it easier for Android and iPhone users to click on links.

The search giant is introducing a feature it calls "Smart Links," and this converts certain long, raw links into named links. In a blog post, the company used a long Google Maps URL as an example, and Smart Links turned it into a much shorter link that shows the actual address.

The link-shortening service is currently only available for links from Google Maps address queries, Google Maps directions, Google Sites Web pages, and YouTube videos. The search giant said it will roll out support for other link types like Google Docs, as well as non-Google Web properties.

The service is available now for U.S. Android and iPhone or iPod Touch users with OS 2.2.1 or above. The simultaneous release could signal a shift in how Google approaches its mobile strategy. Initially, the company would bring out things like voice-powered search to the iPhone first because its customers use the mobile Web more than any other smartphone user.

The Google-backed Android has been picking up steam lately, as Google expects up to 20 handsets to be released this year with the Linux-backed operating system. While some of these will be from unknown manufacturers, big players like Motorola, Samsung, HTC, and Sony Ericsson are likely to have Android-powered handsets by the end of the year. Additionally, Sprint Nextel and Verizon Wireless have said Android is ready for prime time.

What's Google's secret to success? InformationWeek has published an independent analysis of this topic. Download the report here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
How GIS Data Can Help Fix Vaccine Distribution
Jessica Davis, Senior Editor, Enterprise Apps,  2/17/2021
Graph-Based AI Enters the Enterprise Mainstream
James Kobielus, Tech Analyst, Consultant and Author,  2/16/2021
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
White Papers
Register for InformationWeek Newsletters
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Flash Poll