Dog Fitness Tracker Raises $25 Million: Blame Google - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices
Commentary
1/30/2015
03:50 PM
Connect Directly
LinkedIn
Google+
Twitter
RSS

Dog Fitness Tracker Raises $25 Million: Blame Google

As the tech market scrambles for the Next Big Thing, VCs are betting on nervous executives with deep pockets.

(Image: Krista Sanders for Whistle)

(Image: Krista Sanders for Whistle)

Comment  | 
Print  | 
Comments
Newest First  |  Oldest First  |  Threaded View
Page 1 / 3   >   >>
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Author
2/7/2015 | 12:30:04 AM
Re: Pre dot-com bust
Of course, in our current bubble (yes, I am convinced that it is a bubble), the economic impact is much less because so relatively few of these companies have gone public (although that is rapidly changing) and they are much slower to go public, compared to the dot-com bursting bubble.

So maybe this bubble won't burst; it will just deflate a little bit.
Li Tan
50%
50%
Li Tan,
User Rank: Ninja
2/5/2015 | 12:39:25 AM
Re: Pre dot-com bust
This is similar to the .com bubble happened many years ago. Now venture invests a lot on these startups. The question is how is the ROI on average. Most of the startups went to bankrupt finally. I am willing to see how big market dog fitness tracker will get. It depends on whether there is strong demand and the inforation it can provide.
Drew Conry-Murray
50%
50%
Drew Conry-Murray,
User Rank: Ninja
2/4/2015 | 10:21:38 AM
Re: I love my dog
@shamika I just make sure I take my dog for a walk every day. I guess I don't really track it, but we generally walk a similar route for a similar time, with occasional variations, so I have an overall sense of how much exercise he gets. The notion of buying a gadget to track his steps seems silly to me, because that level of precision doesn't seem necessary. But maybe there are lots of people out there who love data and want the information.
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Author
2/4/2015 | 2:21:57 AM
Pre dot-com bust
Reminds me of the days when Microsoft was notorious for throwing gobs of money at startups to keep them from growing to be threats -- this in the time preceding the dot-com bust.

Makes you go hmmm...
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Author
2/2/2015 | 10:14:49 PM
Re: now a cat wearable would be different...
SusanN, What I would like to know is if those people who will get a fitness tracker for their dog have a fitness tracker for themselves and a healthy weight. I would love to see some kind of study about that. -Susan
Kelly22
50%
50%
Kelly22,
User Rank: Strategist
2/2/2015 | 6:10:25 PM
Re: now a cat wearable would be different...
If Americans spent $58.5 billion on their pets last year, I have no doubt there are a few who would shell out for a Fido fitness tracker. As far as I'm concerned, if the dog gets walked every day then he's fine.. Mine probably racks up a few miles each week chasing animals around the yard, ha.
danielcawrey
50%
50%
danielcawrey,
User Rank: Ninja
2/1/2015 | 2:21:36 PM
Re: the best of the times and the worst of the times!
I think that many of these companies, including Whistle, do sell investors with a solid business plan. The typical pitch for VC money comes from a problem, and a startup's solution to that problem.

Whistle may seem to outsiders a stupid idea, but perhaps fitness tracking isn't the only thing it plans on doing. If it is going to track the overall health of a pet, I think a lot of people will pay for that. 
tzubair
IW Pick
100%
0%
tzubair,
User Rank: Ninja
1/31/2015 | 11:09:45 PM
Re: now a cat wearable would be different...
"That said, I won't be buying any fitness devices for my pets--they're already more fit than I am, if I tracked their fiteness I would just end up feeling bad about myself. heh heh."

@Susan: I'm glad you're not into it and some sanity prevails at least. It does sound a bit harsh on the pets if they're made to maintain their fitness just because the pet owners feel the need to do so. There has to be some regulation on this.
Susan_Nunziata
50%
50%
Susan_Nunziata,
User Rank: Strategist
1/31/2015 | 10:14:06 PM
Re: now a cat wearable would be different...
@Pedro: hahahaaa, Hambit. I love it. You need to patent that idea right now! Actually, a fitness device for dogs isn't the strangest thing I've seen get VC money in recent years. A recent article in The Consumerist said Americans will spend $703 million on Valentine's Day gifts for their pets this year. The American Pet Products Manufacturers Association estimates that Americans spent $58.5 billion -- yes BILLION -- on their pets in 2014.

IMHO things like the "Yo" app being able to raise $1m is far more dumb.

That said, I won't be buying any fitness devices for my pets--they're already more fit than I am, if I tracked their fiteness I would just end up feeling bad about myself. heh heh.
Susan_Nunziata
50%
50%
Susan_Nunziata,
User Rank: Strategist
1/31/2015 | 10:04:34 PM
Re: now a cat wearable would be different...
@shamika: Oh, the cat would understand the signal. But, being a cat, he would simply choose to ignore it until such time as he felt like coming home. LOL.
Page 1 / 3   >   >>
News
COVID-19: Using Data to Map Infections, Hospital Beds, and More
Jessica Davis, Senior Editor, Enterprise Apps,  3/25/2020
Commentary
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
Slideshows
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
Slideshows
Flash Poll