Cisco To Buy Moto Development - InformationWeek

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Cisco To Buy Moto Development

Moto helped design the Flip Video camera; Cisco says the acquisition will further its aim to develop user-friendly products.

Cisco likes the design consultants who worked on its Flip Video camera so much that it is now buying the design firm.

Cisco didn't disclose financial terms of its acquisition of Moto Development. The 35 professionals at Moto will report to Jonathan Kaplan, senior VP and general manager of Cisco consumer products. Kaplan was chairman and CEO of Pure Digital, which used Moto to aid the design and production of its Flip Video camera. Cisco purchased Pure Digital in March 2009.

Mindful of the agonies most consumers are faced with when they try to install new computer and electronics products, Cisco is working to develop user-friendly consumer products. In March Cisco unveiled its Valet Wireless Router, which simplifies the often challenging task of setting up a Wi-Fi home network. The company promises it will develop additional easy-to-install and easy-to-use consumer products.

"Consumers have embraced our Flip Video, Valet, and Linksys product lines because they deliver on the promise of making video and home networking simple, affordable, and fun," said Kaplan in a statement. "Moto's design and engineering teams have deep consumer expertise that will accelerate our ability to continue to deliver great products and expand Cisco's consumer business."

In addition to its design effort on the Flip Video, Moto has worked on developing different products from companies ranging from startups to major corporations.

Cisco noted that the Moto acquisition is just another step toward its goal of embedding consumer design and ease of use into Cisco products for the consumer market. Once anchored primarily in developing switches and routers, Cisco has recently been branching out into broader areas ranging from consumer electronics to enterprise data centers.

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