Can Foursquare Check Ins Save Apple Maps? - InformationWeek

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12/18/2012
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Can Foursquare Check Ins Save Apple Maps?

Apple is talking to Foursquare about using its local data. Can the move restore Apple's maps reputation?

The arrival of Google Maps has spelled relief for those with iPhones tied to Apple Maps. However, to recover from its reputation as a maps laughingstock, Apple needs more data. Apple is in talks with Foursquare to use its local data, says the Wall Street Journal.

If all goes well with Foursquare -- the startup that made checking into local businesses popular -- Apple will have even more local data to plug into its mapping feature. Apple is working with Yelp and others for local info, the WSJ reported.

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