Barnes & Noble To Sell Plastic Logic eReader - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices

Barnes & Noble To Sell Plastic Logic eReader

The high-end device will fill out Amazon's upcoming product line, to compete with Amazon's Kindle.

Plastic Logic QUE
(click image for larger view)
Plastic Logic QUE

Barnes & Noble on Tuesday said it will resell Plastic Logic's e-book reader, rounding out the bookseller's upcoming products to compete with rival Amazon's Kindle line.

Plastic Logic's QUE, set to debut Jan. 7 at the International Consumer Electronics Show in Las Vegas, Nev., will compete with Amazon's Kindle DX. Both e-readers have 10-inch electronic paper displays from E Ink and are built to appeal to professionals.

B&N announced last week that it will start shipping its own e-reader, called the Nook, at the end of November. The device, which has a six-inch display, is the same size and price as the standard version of Amazon's Kindle. Both devices cost $259.

As a result of the Plastic Logic deal, B&N will be able to match both of Amazon's offerings. The agreement also marks an expansion of the relationship between Plastic Logic and B&N, which agreed earlier to run the QUE's online e-book store.

B&N plans to offer the QUE in its more than 700 retail outlets alongside the Nook. The company will also sell the QUE through B&N's online store, which will likely have more than 1 million e-books for sale when the Nook is released. Amazon, an online-only retailer, has roughly a third of the inventory of B&N.

Plastic Logic has not said how much the QUE will cost. Amazon sells the Kindle DX for $489.

Because of their high price, e-readers in general fill a niche in the consumer and professional market, analysts say. They appeal mostly to avid readers and travelers who prefer a less cumbersome alternative to carrying books, magazines, newspapers and documents.

Amazon is the current market leader, accounting for 60% of e-readers sold, according to Forrester Research. Sony's Reader is a distant second.

The market, however, is young, leaving opportunity for other device manufacturers. Forrester expects e-reader sales this year to reach 3 million units, rising to more than 6 million units next year.

InformationWeek Analytics has published an independent analysis on application delivery. Download the report here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
Commentary
If DevOps Is So Awesome, Why Is Your Initiative Failing?
Guest Commentary, Guest Commentary,  12/2/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll