Re: In line with market US smartphone market share
It's less surprising when you consider that Apple has traditionally pursued profitability rather than marketshare. At least since Jobs returned to the company in the late '90s, Apple has sought to make high-end products with good margins, even if that means a minority market share. It sees itself as a premium brand like BMW or Tesla rather than General Motors. Due to Microsoft's absence from the mobile market in the years since the iPhone changed everything in 2007, Apple also became the mass market leader, until Android matured. Now things are returning to the old paradigm, but with Android in place of Windows.