Re: It's so popular...
Apple is acting like a 1960s consumer company -- trying various ploys to drum up interest, etc. We've fallen into a Mad Men episode.
Can't imagine why they think in a time of fierce competition, as well as wonderful innovation, that holding back product is the right way to go.
Is the goal not the have a consumer and business market? Or only consumers?
If the watch is ever to be taken seriously and developed by enterprise IT, 3rd party developers, and others, as a platform, or an adjunct for communications, scheduling, processing, etc. it has to be available for those folks to look at and work with. Whatever new ideas and capabilities can come from the watch, then the faster people have them the better.
Unless of course Apple isn't ready to really support the product, and is holding back until they can.