Amazon Tablet Is Strong iPad Competitor, Consumers Say - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices
News
7/25/2011
06:49 PM
50%
50%

Amazon Tablet Is Strong iPad Competitor, Consumers Say

When Amazon's tablet arrives this fall, consumers will be paying attention.

BYTE brought you the exclusive story on Amazon's plans to deliver this fall a 3G tablet requiring no contracts or WiFi. Analysts told us that a unique tack like that might finally give Apple's iPad some real competition.

Customers seem to agree. According to new study from Retrevo customers say they'd be more likely to consider an Amazon-branded tablet than one from other Apple competitors.

In the study, 55 percent of survey respondents said they'd consider buying an Amazon-manufactured tablet. Samsung and Dell were tied for second place, with a 38 percent positive response, followed by Motorola and HP/Palm with 31 percent, 24 percent for RIM and just 21 percent for Barnes & Noble.


The study's authors concede that it's possible those surveyed confused Amazon's e-reader, the Kindle, with its upcoming but unannounced tablet.

Two other sets of survey data points aren't such good news for Amazon and other iPad rivals. They concern price.

Early guesses put the price point for an Amazon tablet higher than many current offerings, well above the $250 mark. A majority of respondents, 79 percent, said that's what they'd pay for an Android-based competitor to a $499 iPad. Raise the cost to $300 and votes quickly plummeted to 48 percent.

The survey also found that low price is the most important feature for consumers who are considering a new tablet purchase, not format or manufacturer.


So far this year, a half-dozen big manufacturers have tried and failed to mount a real challenge to Apple. Even for Amazon, with its reportedly "free 3G" Cloud Drive-integrated tablet, it's still going to be a steep hike.

Half of the people that took the survey and plan to buy a tablet in the near future say it will be an iPad.

Eric C. Mack is BYTE's Executive Editor for News. His favorite tablet is equipped with plenty of lined, yellow paper. Follow him @ericcmack or email eric-DOT-mack-AT-BYTE.com.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
COVID-19: Using Data to Map Infections, Hospital Beds, and More
Jessica Davis, Senior Editor, Enterprise Apps,  3/25/2020
Commentary
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
Slideshows
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
Slideshows
Flash Poll