10 Apple Slip-Ups That Bruised Its Reputation - InformationWeek

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Mobile // Mobile Devices
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9/1/2015
08:07 AM
Nathan Eddy
Nathan Eddy
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10 Apple Slip-Ups That Bruised Its Reputation

Apple is known for its consumer-friendly reputation, but this list proves Cameragate is only the latest in a long line of Apple foul-ups.
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(Image: Onfokus/iStockphoto)

(Image: Onfokus/iStockphoto)

Cameragate -- Apple's admission in August that some of its iPhone 6 Plus smartphones were delivered with faulty iSight cameras -- is the latest in a long line of hiccups the company has experienced as the public gobbles up its increasingly complex gadgets.

While the problem appeared to affect a small number of iPhone 6 Plus users, the admission drew renewed attention to similar issues that have in the past bruised, if not tarnished, Apple's reputation as as a leader amongst consumer technology giants.

Cameragate follows similar monikers in recent Apple history, including Bendgate and the infamous Antennagate, as Steve Jobs referred to it, in which holding an iPhone 4 in a certain way would interfere with the phone's antenna and cause calls to drop (and Consumer Reports to not recommend the device).

There were also some marketing miscues involving entertainment icons, most notablly U2, that didn't earn "-gate" status but nonetheless struck some sour notes for the brand.

Along the way, Apple has dealt with other, more minor scandals, such as Batterygate and Scuffgate (yeah, we don't remember those brouhahas so well, either), and weathered a major storm with the disastrous rollout of Apple Maps, the company's supposed answer to Google Maps.

The mapping app was derided as inaccurate, ugly, and far below the standard Apple users had come to expect from the company. It led to a rare public apology from CEO Tim Cook and a corporate reshuffling.

From Bono and U2 to Bendgate and Batterygate -- not to mention all the minor and major scandals in between -- let's take a look at the slip-ups and missteps of one of the world's biggest and most valuable technology companies.

Nathan Eddy is a freelance writer for InformationWeek. He has written for Popular Mechanics, Sales & Marketing Management Magazine, FierceMarkets, and CRN, among others. In 2012 he made his first documentary film, The Absent Column. He currently lives in Berlin. View Full Bio

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nasimson
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nasimson,
User Rank: Ninja
10/10/2015 | 11:37:56 PM
The marketing brilliance ..
The marketing brilliance of Apple (and our ignorance) makes us focus on the next shiny new device instead of the underpaid, under-insured worker in the Foxconn factory. Nevertheless, Apple continues to be darling of media, investors and customers.
PedroGonzales
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PedroGonzales,
User Rank: Ninja
9/6/2015 | 10:48:29 PM
Re: Apple boils only with water...
@ moarsauce123.  I agree with you. The expectation apple creates for their products I would really think, they would be very meticulous in evaluating their products before they release it to the general public.  I would think it is better for a company to assume their responsibility and accept their mistake if they have release a faulty product.  It is worst than try to hide it.  Especially in technology were changes happen quickly; apple could be king now, but more faulty products and unsatisfied customers could make it the next Blackberry.       
moarsauce123
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moarsauce123,
User Rank: Ninja
9/4/2015 | 6:49:05 AM
Apple boils only with water...
... just like everybody else. Apple is inept to execute and bring new product to market in the volume needed while that new product is hampered by shortcomings. Other vendors have the same problems, but they ask half the price. For the premium Apple demands it should ship devices that are top notch perfect in use and quality.
srosenzweig191
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srosenzweig191,
User Rank: Apprentice
9/3/2015 | 10:24:49 AM
Re: Consumer-friendly?
Are you really telling the whole story?  I brought in a cracked iPhone 5s with Apple Care. Got a new phone.  Brought in a two year old Apple Bluetooth mouse from a MacPro purchase with Apple Care.  Got a new mouse in less than 5 minutes.  I have three operating iPads, the original, and iPad 2 and an iPad Air2.  All are operating perfectly.  My daugther is using the original, my fiancee the iPad 2, and I am using the iPad Air2.  No problems, no issues.  I have owned 3 iPhones.  All are still in service. They have been pushed down to other employees in my organiztion. I you take it out of the box, don;t mess with it, and use it as instructed, Apple products are better than anything I have owned using Microsoft operating systems.  Dell tech support was horrible  My Sony laptop NEVER worked right and their tech suport was a nightmare.  Three motherboards and now it is a $3,000 paperwieight. My 2008 Macbook Pro is still in use as a test system in my IT department.  My 2013 Macbook Pro has NEVER had an incident, nor has my 2014 MacPro other than a bad bluetooth mouse referenced above. Again, there is more to the story about your iPhone tah you are telling based upon my experience with Apple tech support.
srosenzweig191
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srosenzweig191,
User Rank: Apprentice
9/3/2015 | 10:14:17 AM
Re: U2 is the only
Are you kidding?  Move to "mother Microsoft"!!  Have you forgotten about Vista and other failed WIndows products. Microsoft has a gret reputation for releasing buggy software and having their paying customers become the beta test site. Their products are not intuitive like Apple products, are subject to hacks and malware and after 20 years of dealing with failed Microsoft products I have made a permanent switch to Apple.  Better tech support, better, user friendly products and GUI, faster boot, and compete integration thoughtout their entire product line, including previous releases. Microsoft does not even come close. Finally, if you don;t like to free U2 album, don't listen or delete it. I was not disturbed one bit.  I am not a [email protected] fan and haven't listened to the album nor have I deleted if.  I have sufficient storage to keep it.  Finally, Microsoft as the same access to your systems as Apple.  You Apple bashers are still iving in the 20th century.  Kepp driving the same old Chevy.  I'll take the Tesla or the new Jaguar F-Type.
KarlH006
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KarlH006,
User Rank: Strategist
9/3/2015 | 10:11:09 AM
Re: Consumer-friendly?
Haha. Yes. 4 years. Switched from my Blackberry. Business decision and all company has same devices. Did not want to go rogue and buy an Android. So I am stuck for now. As for Windows 10 devices; I will hold judgement until I can try one. From the people I know that have them (Win 8), they are neither thrilled or disgusted. It's a 'eh' device.
Vlad2000
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Vlad2000,
User Rank: Apprentice
9/2/2015 | 10:04:55 PM
U2 is the only
U2 is the only one I'll stand behind. All other glitches are expected for the company that issues new/modified device every year. Indeed, I'd say the number is very low.
GIGABOB
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GIGABOB,
User Rank: Strategist
9/2/2015 | 9:14:20 PM
Re: Consumer-friendly?
And you are using this no good, customer hating, money grubbing product for 4 years?  Have you no pride.  Drop this pile of bits for the open bosum of Mother Microsoft its Legendary Superior Software and an Intel lumptop. 
KarlH006
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KarlH006,
User Rank: Strategist
9/2/2015 | 8:47:01 PM
Re: Consumer-friendly?
Haha. Spoken like an Apple lemming. In the four years I have been an Apple owner, they have yet to show once, even a glimmer, that they give a crap about me or my experience. If you think they care, you have not seen the wolf behind the Sheeps clothing. It's money first and experience last. Big business will NEVER care about you and your opinion. IMO.
KarlH006
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0%
KarlH006,
User Rank: Strategist
9/2/2015 | 8:46:58 PM
Re: Consumer-friendly?
Haha. Spoken like an Apple lemming. In the four years I have been an Apple owner, they have yet to show once, even a glimmer, that they give a crap about me or my experience. If you think they care, you have not seen the wolf behind the Sheeps clothing. It's money first and experience last. Big business will NEVER care about you and your opinion. IMO.
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