Windows Phone: A Big Week For Microsoft - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mobile // Mobile Business
09:06 AM

Windows Phone: A Big Week For Microsoft

Windows Phone momentum continues, with an OS update, more apps, and Skype improvements. But is it time for Microsoft to just give up?

Smartphones Of The Future: 6 Cool Technologies
Smartphones Of The Future: 6 Cool Technologies
(Click image for larger view and slideshow.)

Microsoft delivered an update to its smartphone platform this week that boasts new features and capabilities. The company also indicated the Windows Store reached a new milestone, but at least one analyst thinks Microsoft should just give up already. Here's the news in Microsoft's mobile world this week.

1. Windows Phone 8.1 Update 1
Microsoft first announced this update to Windows Phone during the last week of July. It adds a broad range of new features to Microsoft's mobile operating system. All the details are available here, but the highlights include folders for the home screen, new SMS functions, improved Cortana, and Apps Corner for businesses. In order to get the update, you need to install the Windows Phone Preview for Developers application. You can download and install the updated operating system once you sign into your Microsoft account in the Preview app. Go grab it! Microsoft said the update will be pushed to all users in the fall.

2. More apps
Microsoft was happy to crow about the Windows Phone Store this week, which reached a significant milestone. There are now more than 300,000 apps available to Windows Phone handsets. The platform had 200,000 apps in December and reached 250,000 apps in April. The Windows Store is still about a quarter the size of the iTunes App Store and Google Play Store, but Microsoft has made good progress this year. According to Microsoft, the store adds hundreds of new apps per day. Are there any important apps you think are still missing?

[Get up to speed on the patent wars. See Microsoft vs. Samsung, Explained.]

3. Time to give up?
Analyst Chetan Sharma thinks Windows Phone is a losing proposition. He pointed out that Windows Phone holds just 1.3% of the US smartphone market and only 2.7% globally. The rest is dominated by Android and iOS. With such a small share of the market, dumping resources into the mobile platform doesn't look like it will pay off. "After being in the U.S. market for more than two years with billions spent in marketing and distribution, 1.3% share is nothing to write home about," said Sharma. "Microsoft can get better traction in markets where new-subs are entering the ecosystem vs. replacement markets like the U.S. However, what the market is telling us is that, despite the blood, sweat, and tears that have been spent over the past few quarters, there is little appetite or need for another platform." Ouch. What do you think: Is he right or is he wrong?

Skype for Windows Phone 8/8.1(Image: Windows Phone Apps + Games Store)
Skype for Windows Phone 8/8.1
(Image: Windows Phone Apps + Games Store)

4. Skype hype
Skype updated its mobile application for devices running Windows Phone 8 and Windows Phone 8.1 earlier this week. The new version of Skype makes it possible to send photos to one or more contacts at a time, as well as receive photos from other Windows Phone and iOS devices. Photos shared to desktop or Android machines will instead send a link rather than the actual file. Skype also updated the app with the ability to see more chat history, add text mark-ups, and add favorites to the chat view. In other Skype news, Microsoft announced it is ending support for Skype in Windows Phone 7. Microsoft plans to kill off all Skype apps in the next few weeks. At this point, anyone using Windows Phone 7 should weigh upgrading to a device running Windows Phone 8 or 8.1.

Consumerization means CIOs must grant personal devices access to corporate data and networks. Here's how to avoid loss and corruption. Get the new Mobile Security Action Plan issue of InformationWeek Tech Digest today (free registration required).

Eric is a freelance writer for InformationWeek specializing in mobile technologies. View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Lorna Garey
Lorna Garey,
User Rank: Author
8/12/2014 | 10:06:30 AM
Re: It's a mystery
So true, Shane. While waiting (and waiting ...) at my local mobile emporium recently I picked up a Windows phone and got to chatting with an employee who has the same view. It's a zippy, intuitive platform. The hardware was solid, camera  better than most. The app store may not have 75 different versions of Solitaire, but the major apps are present.
Shane M. O'Neill
Shane M. O'Neill,
User Rank: Author
8/12/2014 | 9:10:59 AM
It's a mystery
Out in consumer land, it's as if Windows Phone doesn't exist. Which is strange because it's a capable platform. I've never seen a company put so much into a product and get so little back from the public. But the clock's ticking. Windows Phone has been around for almost four years now -- and 1-2% market share is just unacceptable.
Charlie Babcock
Charlie Babcock,
User Rank: Author
8/11/2014 | 9:25:02 PM
Can't get out, can't get in
It can't afford to get out and it can't afford the cost it's incurring to stay in. This will be one of Nadella's most difficult decisions. If I were him, I'd try to find a more promising initiative. The Windows Phone smacks of Microsoft's old Apple envy.
Thomas Claburn
Thomas Claburn,
User Rank: Author
8/11/2014 | 4:16:33 PM
Re: Don't Give Up!
Can Microsoft afford to give up? I don't see how. 
User Rank: Strategist
8/11/2014 | 11:30:28 AM
Don't Give Up!
Love my Windows phone UI and experience. But out of the gate they didn't appeal to the developer/techie audience enough to get them interested. Here are a couple of reasons why:

1. They expected a developer fee similar to Apple, not a major fee but still annoying enough to discourage casual development and testing of the hardware.

2. The initial release required a registry hack to use the phone's file system and bypass the "Zune" app. Being able to copy files to and from the device easily is a major appeal to techie types.

Most of the people I work with who develop with Microsoft-centric software have Android or iPhones.  I know of two instances where people tried (and enjoyed) a Windows phone, but then replaced it with Android/iPhone when the screen cracked. Microsoft has some great development tools, but needs to connect better with its existing base of developers.

I really like my Windows (7.5) phone. Now that I am finally out of my @##$ contract, I might upgrade to 8.1.
Can Cloud Revolutionize Business and Software Architecture?
Joao-Pierre S. Ruth, Senior Writer,  1/15/2021
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
How CDOs Can Build Insight-Driven Organizations
Jessica Davis, Senior Editor, Enterprise Apps,  1/15/2021
White Papers
Register for InformationWeek Newsletters
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Flash Poll