Beware of Free
I wonder if there is a correlation between the amount of malware that is positioned as free alternatives to common applications. Reason being, if there are higher rates of risks in non-English speaking countries, maybe it has to do with the fact that users are less likely to bother thinking about the potential risks since they can't actually read the descriptions. Sorry, that's the marketer in me talking.
As for mobile device security in general, I absolutely agree that this will drive adoption of virtualized mobile devices, after all, there is a reason we are seeing an increased interest around products like VMware Horizon, or even when BlackBerry released their Z10 and showed off BlackBerry balance and Samsung released Knox. The idea of having personal and work separated is a great idea, but the management of it is still cumbersome. Additionally, since the idea of BYOD means that users are providing their device for work use, many question whether they should be required to submit it to security policies being applied. This is probably why we are seeing less BYOD and more CYOD (choose your own device).