The writting was on the wall
When Microsoft acquired Nokia, there was a lot of hype and enthusiasm amoung the tech community. I personally thought it was a good strategic move. But sadly Microsoft has not been able to turn it around to make headlines, but has since only been to be in a distant third place (and sadly I think this is because there simply isn't a fouth OS available to be compared with).
As clearly mentioned in the article, Microsoft has a lot riding on Windows 10. I've been using the preview and I truly like what I'm seeing. But I'm not sure if this spells "success" regarding smartphones. There are way to many apps still missing for the main core of consumers to even consider a windows phone as a option (currently because of it's price point and entry level models it has a certain appeal).
Microsoft may have a game changer once Windows 10 is available, and let's hope this drives developers and companies to both reconsider and hope on board in providing apps to Windows Phones.
If we think about it, Microsoft has many unique features that developers can tapp into (Xbox, Home Theater PCs, etc)... not sure why Microsoft hasn't highlighted this.