I agree that ads on wearables are inevitable, but the big question is whether Apple will be as restrictive with ads on Apple Watch as they have been throughout the iOS ecocystem. It's all fine and good that iOS developers have made $25 billion to date (as of the latest numbers confirmed by Apple this week), but Android is a much more accommodating platform for creative and effective mobile ads. Google Play is just one of many Android app stores that consumers have access to. Android's top ad networks, like Airpush, probably innovate more every day than Apple does in a year. Apple does NOT have a good reputation for being a brilliant mobile advertising player (iAd, for example, is a disaster). So what I'm waiting to see is if Apple truly makes Apple Watch a blank canvas for developers and advertisers, or will Apple once again make it tough for anyone to be creative, successful, and wealthy.