Google's Android Pay Challenges Apple Pay In US - InformationWeek

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9/11/2015
11:04 AM
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Google's Android Pay Challenges Apple Pay In US

Google is pushing mobile payment technology further into the mainstream with the launch of Android Pay, a similar technology to Apple Pay.

10 Best Smartphones, Wearables From IFA 2015
10 Best Smartphones, Wearables From IFA 2015
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In an effort to counter Apple Pay in the nascent mobile payment market, Google announced Sept. 10 that it's rolling out its Android Pay technology to nearly one million locations in the US.

Android Pay works with all near field communication-enabled (NFC) Android devices running KitKat 4.4 or higher and with all mobile carriers.

The four major payment networks -- American Express, Discover, MasterCard, and Visa -- are all on board at launch, with banks like Capital One and Citibank soon joining a growing roster of financial institutions.

"We'll be rolling out gradually over the next few days, and this is just the beginning," Pali Bhat, Android Pay's director of product management, wrote in a Thursday blog post. "We will continue to add even more features, banks and store locations in the coming months, making it even easier to pay with your Android phone."

(Image: Google)

(Image: Google)

Google has baked in several security features to assure consumers that the service is safe, including industry standard tokenization, which means the real credit or debit card number isn't sent with the payment.

Android Pay also sends an instant notification after a payment has been made, so consumers will be alerted to any suspicious activity.

Existing Google Wallet users can access Android Pay through an update to the Wallet app. For new users, the service will be available for download on Google Play in the next few days.

Android Pay will also come preinstalled on new NFC-enabled Android phones from AT&T, T-Mobile, and Verizon Wireless.

Currently, Apple's service gives iPhone and Apple Watch users the ability to pay in over a million stores that accept contactless payments, according to Google.

[Read about whether Apple Pay is a success or failure.]

While contactless payment is still in its early days, a recent survey by Wristly found that 80% of Apple Watch owners are using Apple Pay. This figure indicates wearables may rival smartphones for best mobile payment options.

The survey of Apple Watch owners found that while the vast majority used Apple Pay first with their iPhone, around 19% of respondents, or a fifth of those who have used Apple Pay, first tried it on their Watch.

Despite a promising level of adoption, security concerns remain a major issue for consumers. Specifically, user authentication is the preeminent challenge hindering mobile wallet adoption, according to a Payfone survey of 193 payments professionals.

Nearly a third (31%) of respondents said they believe that fraud is most likely to take place when a card is first added to a mobile wallet, and 41% believed fraud is equally likely throughout the entire process.

Interestingly, Apple Wallet was chosen by 37% of respondents when asked which wallet is the most secure. But for least secure, 51% indicated they did not know.

Nathan Eddy is a freelance writer for InformationWeek. He has written for Popular Mechanics, Sales & Marketing Management Magazine, FierceMarkets, and CRN, among others. In 2012 he made his first documentary film, The Absent Column. He currently lives in Berlin. View Full Bio

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PedroGonzales
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PedroGonzales,
User Rank: Ninja
9/13/2015 | 1:59:42 PM
Re: Obvious Rivals
I think this will be a test for the newer generation, if they get used to such system, such type of payments will expand.  I would be interesting to know what will be the barriers of adoption of such system.  Everyone has a smartphone, but not all users take advantage of such features.  I think new adoptors continue to be the minority.  I do notice that people pay more with their debit and credit card than cash.      
nasimson
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nasimson,
User Rank: Ninja
9/12/2015 | 7:17:50 AM
Re: Obvious Rivals
@Daniel:

Google has a better chance (than Apple) at payments eco system for following unique advantages that Apple does not enjoy:

* Google has relationships with advertisers and businesses

* Google has much more personalization knowledge about shoppers through Android, Google Search and Chrome

* Google has excellent search platforim through which virtual and physical shopping experiences can overlap.
mak63
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mak63,
User Rank: Ninja
9/12/2015 | 12:17:39 AM
Re: Obvious Rivals
Time to upgrade my phone, I guess.
danielcawrey
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danielcawrey,
User Rank: Ninja
9/11/2015 | 6:13:33 PM
Obvious Rivals
It seems pretty logical Google wasn't going to let Apple dominate this market. And while I think Apple Pay has not been as blockbuster as some might have expected, it's gonig to take time to change consumer behaviors. 

In the long run, let's face it: Everyone has a smartphone. And everyone will learn to pay for things with them. 
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