Bring on the disruption
If Artemis Networks can pull this off, we would indeed have quite the disruption. Right now network providers, particularly Telcos, are worried about the shift of their current business from voice to data, since voice has become a commodity thanks to the shift in how people communicate. If this indeed can change how broadband is connected, while boosting reliability and speed, it would definitely shift the way these Telcos focus their business. Right now they really look to drive connectivity in large metropolitan areas, and tend to leave the rural areas a little behind times. If this technology works more efficiently in denser populated areas, this means that funds for network expansion could be reallocated to rural areas. It really does drive a win-win, provided the Telco's can get over the fear that they will be outsted in the metro areas where the majority of their customers reside.