The whole deal makesno sense. The Beats headphones, in my opinion, are horrible. Unless you enjoy headache producing bass that overwhelms all other frequencies in the music they are not for listening to anything other than rap or hip hop which, for that kind of money, is a ridiculous investment since those headphones sound like crap unless you are listening to a genre of music that will sooner, rather than later, fade away into obscurity like disco.
Agree also with the price for the streaming service, it isn't like they were nibbling away profoundly at Apple's streaming service. To pay that money to supposedly save I Tunes from becomng irrelevant? Ridiculous. I'm not a big fan of Apple and their mindset but I am now thinking that, like others in the trade have been saying, it looks like they definitely have lost their mojo.