Re: Several of the investor websites I follow..
Most of us who have been in any kind of product development know that this kind of departure from what exists is either very foolish or very smart. Often the former.
So, if we know that Amazon is a smart company, what's the reason from reinventing the wheel, so to speak?
>> More significantly, the Fire Phone doesn't use the standard Android user interface. Amazon has substituted Google Android entirely with its own version. Rather than presenting apps and widgets on home screens, the Fire Phone uses a rotating carousel and something it calls Dynamic Perspective (camera-based 3D UI). Other features include Firefly, which can be used to search for purchasable products, the Amazon Appstore, and gestures for interacting with the software.