Mobile Business Expo: Mobile 2.0 Crosses Consumer Apps With The Business World - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
10/25/2007
04:12 PM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%

Mobile Business Expo: Mobile 2.0 Crosses Consumer Apps With The Business World

We just concluded our last plenary session at Mobile Business Expo, "Mobile Business 2.0: The True Promise Of Wireless." It looks like Web 2.0 consumer trends are shaping business mobility more than I thought.

We just concluded our last plenary session at Mobile Business Expo, "Mobile Business 2.0: The True Promise Of Wireless." It looks like Web 2.0 consumer trends are shaping business mobility more than I thought.The panel included Sanjay Shirole, President and CEO of Xora; David Heit Director of Product Management, Enterprise Software, Research In Motion; Joshua Holbrook Program Manager, Enterprise Research, Yankee Group Research, Inc.; Timothy D. Jasionowski, Senior Technologist, Voice and Rich Media Technologies, Nokia Enterprise Solutions; and yours truly as the moderator.

The aim of the discussion was to tie Web 2.0 and emerging Enterprise 2.0 trends to the mobile business market to see if there was any connection between the three.

We opened the plenary by asking David Heit about RIM's new partnership with Facebook. Heit said that social networking sites are increasingly becoming business tools as well as consumer applications. The recent flood of business users to Facebook is, in my opinion proof of this.

I pressed Heit on the Facebook deal, insisting that RIM's decision to offer a Facebook application that runs on the BlackBerry platform is the equivalent of an imprimatur for the business market, especially given just how pervasive BlackBerry is among executive-class users. Several years ago, RIM said it would never release a BlackBerry with a camera. Once RIM decided to launch smartphones with cameras, almost all business-class smartphones started carrying them. RIM's partnership with Facebook could have a similar impact for mobile social networking in the business market.

After we covered Facebook, we turned our attention to another top Web 2.0 and Mobile 2.0 trend, location-based services.

Xora's Sanjay Shirole said that location-based apps are ready for the business market and that IT managers can use them today. Shirole used a recent deployment in the city of Chicago to demonstrate that location can add value for both businesses and their workers.

After location, the panel shifted its focus to mobile VoIP and unified communications. Nokia's Timothy Jasionowski pointed out that many businesses cling to desktop phones when they could, in reality, get rid of these devices and replace them with just smartphones. He also pointed out the advantages of new technologies, like dual-mode access, that allow companies to have even more flexibility.

RIM's Heit, however, challenged the idea that wireless VoIP is currently ready for business use. He also questioned if smartphones could totally replace desktop phones, especially for certain segments.

Yankee's Holbrook also questioned the short-term viability of mobile VoIP, "Mobile VoIP does not appear to have a bright short-term future."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
IT Careers: Top 10 US Cities for Tech Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/14/2020
Commentary
Predictions for Cloud Computing in 2020
James Kobielus, Research Director, Futurum,  1/9/2020
News
What's Next: AI and Data Trends for 2020 and Beyond
Jessica Davis, Senior Editor, Enterprise Apps,  12/30/2019
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll