Mobile Business Expo: How To Craft A Mobile E-Mail Strategy - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
10/24/2007
10:52 AM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%

Mobile Business Expo: How To Craft A Mobile E-Mail Strategy

Yesterday afternoon at Mobile Business Expo (MBX) we tackled the issue of crafting a push e-mail strategy. Guess what, it's not just about e-mail anymore.

Yesterday afternoon at Mobile Business Expo (MBX) we tackled the issue of crafting a push e-mail strategy. Guess what, it's not just about e-mail anymore.The panel, "How To Develop A Mobile E-Mail Strategy," was moderated by Sean Ginevan of InformationWeek and included Brian Havener, director of solutions management, Motorola Good Technology; David Heit, director of product management, enterprise software, Research in Motion; Dennis Sullivan, Americas product marketing manager, Nokia Enterprise Solutions; and Senthil Krishnapillai, director of product management, Sybase iAnywhere.

The first thing all the panelists stressed was that any CIO or IT manager crafting a mobile e-mail strategy today needs to look beyond just e-mail. They need to plan for more sophisticated applications and they better have a flexible strategy that will accommodate different devices and different types of users.

Dennis Sullivan laid out three benefits to push e-mail:

1. Mobile e-mail creates a more agile workforce.

2. Contrary to public opinion, mobile e-mail can improve work/balance for employees, allowing them to work when it's convenient and even spend more time with their families.

3. Mobile e-mail has become a competitive necessity for many companies and it will increasingly become a business-critical application for most businesses very soon.

David Heit stressed that mobile e-mail is currently a collaboration tool, but warned that mobile collaboration could soon shift to other applications, including mobile IM. Any push e-mail strategy should, he added, be able to accommodate a shift like this.

If mobile e-mail is so beneficial, why are there only 20 million mobile e-mail users globally but over two billion mobile phones?

The panel identified a number of roadblocks:

1. Wireless data plans and mobile e-mail plans are still expensive.

2. Mobile e-mail still needs cheaper, easier-to-deploy end-to-end security.

3. Many employees don't use e-mail as much as office workers.

While the panelists were in almost total agreement for much of the panel -- very surprising considering just how competitive they are -- they did disagree on one area: Just how device-agnostic should the mobile e-mail strategy be?

Krishnapillai and Sullivan embraced the most open positions. Krishnapillai re-enforced iAnywhere's position that mobile e-mail should be totally agnostic. Sullivan took a similar path, stressing Nokia Intellisync's ability to work with many, non-Nokia smartphones.

While Havener stressed that Motorola Good can work with different devices and platforms, he stressed the importance of the mobile device in any mobile strategy and challenged the attendees to think about how this could affect the flexibility of their mobile plans.

Heit stressed the benefits of the BlackBerry Enterprise Server and just how easy BlackBerry is to use for both employees and IT managers.

I want to thank Sean Ginevan and the panelists for a great session. I'll bring you more from MBX later today.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
10 Top Cloud Computing Startups
Cynthia Harvey, Freelance Journalist, InformationWeek,  8/3/2020
Commentary
How Enterprises Can Adopt Video Game Cloud Strategy
Joao-Pierre S. Ruth, Senior Writer,  7/28/2020
Commentary
Conversational AI Comes of Age
Guest Commentary, Guest Commentary,  8/7/2020
White Papers
Register for InformationWeek Newsletters
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Video
Current Issue
Special Report: Why Performance Testing is Crucial Today
This special report will help enterprises determine what they should expect from performance testing solutions and how to put them to work most efficiently. Get it today!
Slideshows
Flash Poll