Google Gives Away 2GB Of Storage To Promote Security - InformationWeek

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2/11/2016
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Google Gives Away 2GB Of Storage To Promote Security

Google does its part for Safer Internet Day with its giveaway. Also, Gmail users will start seeing warnings when message senders can't be authenticated and when they don't support transport encryption.

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Google celebrated Safer Internet Day on Tuesday by offering people 2GB of extra Google Drive space to those who complete its online Security Checkup.

There is no Safe Internet Day. Security is a journey rather than a destination because online geography is always in flux. But our information highway can be made less perilous. Safer Internet Day, which dates back to 2004, offers an opportunity for organizations and individuals to improve their security posture and perhaps not to stumble.

The White House, for example, introduced its Cybersecurity National Action Plan, which calls for $19 billion to be invested to protect the government, the private sector, and citizens from potential cyberthreats. There will be similarly well-intentioned initiatives in the years to come, as there have been in years past.

Google's storage offer, good through Feb. 11, requires Google users to review security-related account settings, such as account recovery phone numbers and multi-factor authentication configuration. Google vice president of security and privacy Gerhard Eschelbeck advises doing this self-exam regularly.

(Image: Google)

(Image: Google)

Google also said that this week it will begin highlighting messages in Gmail that don't support TLS encryption or cannot be authenticated. Messages that lack TLS encryption will be displayed with a broken lock icon that links to a card with an explanation. Messages that cannot be authenticated using a framework like DKIM or SPF will display a question mark in place of the usual photo/logo icon at the top left corner of the message window.

"Not all affected email will necessarily be dangerous," explained product manager John Rae-Grant in a blog post. "But we encourage you to be extra careful about replying to, or clicking on links in messages that you're not sure about."

Google is doing this only for Gmail customers, but that's a sizable group of people. Earlier this month, the company said that Gmail now has over a billion monthly users.

[Find out how Google and Apple aim to kill passwords.]

Google's labelling of messages in Gmail may affect whether recipients choose to open flagged email. Reputable email marketers should have already taken steps to ensure deliverability by adopting TLS and DKIM/SPF. Those most likely to be affected are people running their own mail servers who haven't kept up with best practices or businesses in a similar situation.

The recent introduction of free SSL certificates from Let's Encrypt, however, should make it easier and more affordable to operate an email server that meets Google's expectations.

Google also published four Android security tips and provided details about its latest efforts to combat malicious advertising. The company has implemented automated filtering in its advertising network. The feature is designed to block traffic from three top ad fraud botnets, which together consist of over 500,000 affected computers.

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Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful ... View Full Bio

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Broadway0474
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Broadway0474,
User Rank: Ninja
2/13/2016 | 12:10:50 PM
Re: Carrot
@danielcawry, I applaud Google too, and agree with you that they could be sitting on a veritable gold mine of data regarding how safe we all are online. That's data that they wouldn't need to sell ... but could donate in the form of a well-done research piece or in terms of a partnership with a university that has a top cyber risk/privacy research program. Perhaps Google doesn't need to bother with such thought leadership content marketing, but certainly it would benefit the rest of us, no? 
Whoopty
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Whoopty,
User Rank: Ninja
2/12/2016 | 7:33:05 AM
Re: Carrot
Yea, as much as I love to attack Google over its attempts to dodge tax and sell on our information, encouraging users to be more security concious is a much more effective way to combat internet security issues than introducing new systems that don't work without know-how. 
danielcawrey
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danielcawrey,
User Rank: Ninja
2/11/2016 | 9:40:25 PM
Carrot
Google is essentially offering a carrot here to get users to stay more security with these checkups. I totally agree with this move. People are more enticed to do something if you give them an incentive. And better user security means less potential for breaches that may affect Google.

It will be interesting to see if Google ends up publishing data about how many people do this. 
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