Get Fast: A Survival Strategy For Software Development - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mobile // Mobile Applications
08:06 PM
Connect Directly

Get Fast: A Survival Strategy For Software Development

Speed is of the essence in a world where every company must be a software company.

Windows 10 Build 10061: App Revamps Galore
Windows 10 Build 10061: App Revamps Galore
(Click image for larger view and slideshow.)

At the InformationWeek Conference in Las Vegas on Tuesday, there wasn't much agreement about how to refer to legacy IT. Walmart CIO Karenann Terrell called it "classic," because the term was respectful. Andrew Zitney, SVP at Allstate's technology and operations infrastructure services organization, suggested "evergreen," to reflect the role of the traditional corporate IT portfolio as a foundation of revenue.

But Zitney and fellow panelists Andi Mann, VP of products, strategy, and marketing at CA Technologies, and Mike Beltzner, product lead for mobile and web apps at Pinterest, agreed that companies need to accelerate how they deliver software, without necessarily leaving legacy IT behind.

During a panel discussion that posed the question, Do You Have What It Really Takes To Be A Software Company?, Mann cited venture capitalist Marc Andreessen's widely touted view that "software is eating the world" and noted, "Every business is becoming a software business."

From that, one might conclude that if you don't have what it takes to be a software company, your company won't last.

To last, be first, or at least fast enough to keep up. Beltzner described how, a year and a half ago, Pinterest moved to a three-week development cycle for its mobile app. And now he said he hopes to reduce that cycle to two weeks. Looking ahead, he contended that continuous development will become the norm.

(Image: Thomas Claburn)

(Image: Thomas Claburn)

Audience members had their doubts, with one pointing out that continuous code delivery would present management and training problems within organizations. Mann's answer was to move away from static support documents and to design software better. "The goal for us is to make our software so usable, so easy, that we don't need manuals," he said.

The need for speed is partially driven by consumers. Everything is faster now, said Mann, noting how with mobile devices people don't have to wait for anything. Speed is about customer satisfaction, he said, but it's also about keeping ahead of the competition and security.

In order for organizations to adopt rapid development, Mann and Beltzner argued for standardized APIs and for continuous, automated, virtualized testing – you can't test software if the next release follows too quickly, so you must test as you develop.

[ Think you're ready for IoT? Think again: IoT And The Looming Mobile Tidal Wave. ]

"Everything's ripe for disruption," said Zitney, adding that even the staid insurance industry has noticed Google's decision to start selling auto insurance. "The insurance of the past is definitely not going to be the insurance of the future," he said. Tomorrow's insurance, Zitney suggested, will look at the way you drive your car, not just your age.

Such change requires data and software. Every company, if it isn't already, must become a software company, or so the panelists seemed to suggest.

"We're changing the whole methodology to how we develop," said Zitney.

Perhaps you've heard the term "agile" to describe an approach to software development. Zitney used the term "extreme agile." As software eats the world, even extreme agility may not be fast enough.

Interop Las Vegas, taking place April 27-May 1 at Mandalay Bay Resort, is the leading independent technology conference and expo series dedicated to providing technology professionals the unbiased information they need to thrive as new technologies transform the enterprise. IT Pros come to Interop to see the future of technology, the outlook for IT, and the possibilities of what it means to be in IT.

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful ... View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
User Rank: Moderator
5/1/2015 | 1:27:32 AM
Re: What happened to finished?
Absolutely, there is a time in most application's lifecycle when it is 'done'. I think this is an important issue – defining 'done' in a world of agile development, continuous delivery, DevOps, etc.

I favor a 'pace layered approach'. Portfolio analysis can determine which applications need continuous improvement; which are still enhanced, but with a slower development cycle; and which are minimally developed or maintained.

Development at each 'layer' proceeds at a different pace. 'Done' means something different at each layer.

And you are right, portfolio analysis may also turn up applications that are truly 'done' - no longer delivering value to the business. Application end-of-life is perfectly valid as a conscious business decision.
Thomas Claburn
Thomas Claburn,
User Rank: Author
4/29/2015 | 6:02:34 PM
Re: What happened to finished?
This model assumes the need for active development. If you're just developing an app that does some function and isn't going to change, there's less maintenance required.
User Rank: Ninja
4/29/2015 | 5:49:15 PM
What happened to finished?
What about just being done? I know everyone wants to beat the competition and get out apps fast and updates faster. But at some point an update doesn't DO anything productive. It's like walking around a perfect living room and smoting each dust mite particle as it lands. At some point wouldn't it make sense that there isn't anything for a particular app to update, anda slower app cycle might mean the whole product is better?
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
Northwestern Mutual CIO: Riding Out the Pandemic
Jessica Davis, Senior Editor, Enterprise Apps,  10/7/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
Flash Poll