Amazon Echo Awaits Your Command - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mobile // Mobile Applications
04:25 PM
Connect Directly

Amazon Echo Awaits Your Command

Echo microphone and speaker system lets you talk to Amazon's cloud and get answers, news, and music.

Wearables At Work: 7 Productivity Apps
Wearables At Work: 7 Productivity Apps
(Click image for larger view and slideshow.)

Apple has Siri. Google has Voice Search. Microsoft has Cortana. To meet the expectation of platform parity, Amazon introduced a cloud-based voice query system of its own on Thursday.

Amazon Echo currently is being offered by invitation only, to Amazon Prime members for $99 (for a limited time) and to the general public for $199. It is a microphone and speaker system tied to Amazon's cloud that listens for a selected keyword and interprets the words that follow as a command or search query.

Prompted by a "wake word" -- Amazon proposes "Alexa," but it could just as well be something more fun, such as, "OK, Google," "HAL," or, for fans of Alien and Psycho, "Mother" -- Echo can stream news, weather, and information on demand from local radio stations or music services such as iTunes, Pandora, and Spotify. It can play music from the cloud through Amazon Music Library, Prime Music, TuneIn, and iHeartRadio. It can create alarms, timers, and lists. It can answer common questions using Wikipedia. Amazon plans to add more services over time.

[Social media remain fertile ground for malware. Read 4 Ways to Avoid Malicious Links on Social Media.]

It's tempting to think of Echo as Siri incarnated as a plastic cylinder, but it's rather a different beast. Siri and its peers are present sometimes, when your phone is nearby or, in Google's case, when your computer is running Chrome. Echo is present always, so long as it's plugged in and connected to a wireless network. And its visible presence invites interaction in a way that smartphones do not.

Echo is not a mobile device, yet it's designed to be useful as users move around it. Echo is an Internet of Things device that could motivate customers to buy compatible Bluetooth-enabled devices that they can order around by voice command. It is also a social device: Where smartphones tend to be personal devices, Echo attends to everyone in the area. But there's an Echo app, too.

A family peppers its new Echo with questionsin an Amazon promotional video.
A family peppers its new Echo with questions
in an Amazon promotional video.

What's more, Echo's strength as a speaker makes it better suited to deliver audio services than a smartphone with limited audio output capabilities. And if Echo finds favor as a home audio system, speakers that lack a microphone for bi-directional audio transmission could become quaint. Sonos should worry.

Those who value privacy are already worried. The risk posed by devices that listen is well known, though probably more acute in corporate or government offices than in the homes of boring people who flaunt their activities on social media and still get little attention. At the 2013 Black Hat security conference, Kevin McNamee, director of Alcatel-Lucent's Kindsight Security Labs, demonstrated how to subvert a smartphone to track location, intercept communication, and activate the camera and microphone. And there have been reports of such intrusions outside of conference settings, such as the hacking of a baby monitor.

"This 'Internet of Things' trend coincides unfortunately with the 'dragnet surveillance' trend," Miles Richardson, a computer scientist graduating from Yale at the end of the year, wrote in a Hacker News post. "With every new product launch from a 'cloud company,' I increasingly feel as if I'm reading the tombstone of modern society. The selling point behind these devices is convenience, but at the cost of security. I don't think I need to explain to [Hacker News] why an always-on, Internet-connected voice recording device is something to keep out of your house."

Amazon did not immediately respond to a request to clarify what Echo transmits and what gets stored in Amazon's cloud. If only there were some device that would answer such questions.

It doesn't matter whether your e-commerce D-Day is Black Friday, tax day, or some random Thursday when a post goes viral. Your websites need to be ready. Get the new Battle-Tested Websites issue of InformationWeek Tech Digest today (free registration required).

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful ... View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Oldest First  |  Newest First  |  Threaded View
Thomas Claburn
Thomas Claburn,
User Rank: Author
11/6/2014 | 5:56:12 PM
Amazon Echo FAQs
Amazon has posted some FAQs about Echo, some of which address privacy concerns. Most notably, Amazon says it will allow you to delete voice interactions sent to Amazon. It's not immediately clear whether those recordings get retained outside of the user account.
Charlie Babcock
Charlie Babcock,
User Rank: Author
11/6/2014 | 5:59:22 PM
Always listening and ready to order
An always-on device, capable of detecting a wake word, capturing conversation, and placing an order based on keywords would render me mute, if I were in its vicinity. But it will be fool proof, right? 
D. Henschen
D. Henschen,
User Rank: Author
11/6/2014 | 7:49:36 PM
Maybe this will make up for the Fire Phone
Watch the video on the "invite" page linked above. If this think is as good as the demos, it's going to be a big hit. As a Prime member, I'd gladly pay $99 just for the novelty. It's like having Siri or Cortana at your beckon call without pressing buttons. It's a master stroke to let customers choose their own "wake" word so they can call this thing whatever they want. You could even call it Siri or Cortana, I suppose. If it works well you could call it "Einstein" and if it doesn't, you could say, "yo dummy."
D. Henschen
D. Henschen,
User Rank: Author
11/6/2014 | 8:06:04 PM
Second opinion from my wife
Her: "That's creepy. I don't want us all talking to some machine all the time."

Me: "It's just like Siri or Cortana without pressing buttons."

Her: "Just get up and go over to the computer or use the iPad."
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Remote Work Tops SF, NYC for Most High-Paying Job Openings
Jessica Davis, Senior Editor, Enterprise Apps,  7/20/2021
Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
White Papers
Register for InformationWeek Newsletters
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
Flash Poll