Microsoft Outlook Enhances Facebook Integration - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Microsoft Outlook Enhances Facebook Integration

Social network support added to make the e-mail client more of a communication hub on the desktop.

Microsoft Office 2010 In Pictures
(click image to view gallery)
Microsoft Office 2010 In Pictures
Microsoft Outlook's Social Connector plug-in has been updated to allow users to capture Facebook status updates, photos, and wall posts within the e-mail client.

The Facebook connection works for Outlook 2010, 2007, and 2003. Connector also links Facebook profiles with contacts within Outlook.

Microsoft linked Social Connector to LinkedIn and MySpace earlier this year. In June, Microsoft released the TwInbox plug-in that made it possible to follow Twitter posts in Outlook.

Social network updates appear in Outlook's Inbox. Microsoft on Wednesday also released version 1.1 of Social Connector that gives users the ability to receive real-time updates in the "People Pane" within Outlook.

Microsoft is adding social-network support in Outlook to make the e-mail client more of a communication hub on the desktop. Fully 67% of Internet users worldwide visit social networks and blogs, according to Nielsen.

Microsoft is not the first to extend an e-mail client to social networks. Yahoo added the ability to draw Facebook updates into Mail earlier this year.

Social Connector makes Facebook contact information available in Outlook, but doesn't allow users to post the same information to the social network. In addition, the software mirrors Facebook users' privacy settings. Microsoft has said that its goal is to connect existing social networks, rather than to build a new one, such as what Google is doing with Buzz.

With the use of online social networks growing, companies have seen an increasing number of employees accessing the sites in the workplace. A recent Cisco-sponsored study of 512 IT decision-makers in the United States, Japan, Germany, China, and India found that 56% determined that employees used unsupported applications. Of those, 68% were accessing social networking sites.

Social networks are useful in providing businesses with publicly available information about customers, partners, and competitors. However, they also have been identified as one of the leading IT risks to organizations.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Email This  | 
Print  | 
More Insights
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
What Comes Next for the COVID-19 Computing Consortium
Joao-Pierre S. Ruth, Senior Writer,  11/24/2020
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
All Videos
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Back Issues | Must Reads
Flash Poll