Microsoft Launches OneApp Platform - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
News
8/24/2009
04:12 PM
50%
50%

Microsoft Launches OneApp Platform

The application will bring lightweight versions of Twitter, Facebook, and other programs to feature phones.

While the iPhone, BlackBerry, and Android get most of the attention in the mobile application space, most cell phone subscribers around the world use entry-level devices or feature phones.

With that in mind, Microsoft introduced Monday the OneApp platform with the goal of enabling mobile apps to be accessed by handsets with limited processing power and memory. Primarily targeted at emerging markets, OneApp will allow users of various phones to download versions of Facebook, Twitter, and other programs without using much bandwidth.

The software has a footprint of only 140 KB, and it will launch just the part of the program the user wants to use, in order to save system resources. Additionally, Microsoft will store some of the programs' data on its server to ease constraints on feature phones. The company said it will be partnering with Blue Label Telecoms Group of South Africa for the initial launch of the store.

"Microsoft OneApp will be able to help people do things they could not do before with their feature mobile phone -- anything from paying their bills to helping diagnose their health issues or just staying connected with friends and family," said Amit Mital, corporate VP at Microsoft, in a statement.

The move comes as mobile apps are moving to the forefront in the cellular space thanks to the popularity of the App Store for the iPhone and iPod Touch. Major handset makers like Nokia and Samsung are also rolling out ways for mobile users to download new programs over the air, and in the fourth quarter Microsoft will be bringing out its app store for Windows Mobile smartphones.


At the 2009 InformationWeek 500 Conference, C-level executives from leading global companies will meet to discuss how they're delivering on the most critical business priorities of the day. Join us Sept. 13-15 at the St. Regis Monarch Beach, Calif. Find out more and register.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll