LG's 'New Chocolate' Touts Sex Appeal - InformationWeek

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7/30/2009
09:59 AM
Eric Ogren
Eric Ogren
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LG's 'New Chocolate' Touts Sex Appeal

Today LG confirmed a long-rumored device, the BL40 "New Chocolate". This touch-based phone features a gorgeous four-inch display and more closely resembles an actual chocolate bar than any of its forebears did.

Today LG confirmed a long-rumored device, the BL40 "New Chocolate". This touch-based phone features a gorgeous four-inch display and more closely resembles an actual chocolate bar than any of its forebears did.This phone is certainly a pretty one. Wrapped in tempered glass, it is elegant, thin, and classy. LG didn't share too much information, but we certainly like what we LG did say about it.

The BL40 New Chocolate has a four-inch, high-definition display with the odd 21:9 aspect ration. Most widescreen phones stick closer to the 16:9 aspect ratio of today's HDTVs. LG says the BL40's 800 x 345 "real VGA" display translates to a "panoramic, cinema-like quality and optimal mobile computing experience."

LG also notes that this widescreen aspect ratio is great for browsing the Web, which apparently LG expects users to do by holding the phone sideways.

In the press release, LG's CEO, Dr. Skott Ahn, notes, "The initial response to the new LG Chocolate phone has exceeded our expectations by a wide margin. Although much interest seems focused on the striking shape of the handset, the real surprise will be when people discover the advantages of the 4.0-inch screen in terms of viewing pleasure and ease of use."

Another interesting nugget about this phone is that it uses LG's dual screen user interface. This means users will be able to view and interact with two different types of content at the same time.

The BL40 will be available before the end of the third quarter in 54 countries around the world. LG didn't say what radio technologies are embedded in the BL40, but with such worldwide availability, it's safe to assume that it uses GSM-based radios, which are more prevalent the world over than the CDMA radios in the LG Chocolates sold by Verizon Wireless.

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