Lenovo Targets Small And Midsize Companies With Bargain PCs - InformationWeek

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1/29/2009
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Lenovo Targets Small And Midsize Companies With Bargain PCs

Predicting that small and midsize companies are getting ready to rebound from the recession, Lenovo is poised to battle for their business. And it's releasing a line of low-cost PCs to prove it.

Predicting that small and midsize companies are getting ready to rebound from the recession, Lenovo is poised to battle for their business. And it's releasing a line of low-cost PCs to prove it.Following directly in the footsteps of Toshiba, which earlier this week announced a new line of low-cost laptops, Lenovo has announced it's introducing a line of PCs built specifically for small and midsize businesses. Although few details are available, the series, expected to launch before summer, is intended to bridge the gap between the company's enterprise-class ThinkPad line of notebook PCs and the IdeaPad series aimed toward consumers.

Lenovo says it's targeting the growing small and midsize segment, which has been mostly untapped by the company. Stephen DiFranco, vice president of consumer and commercial channels, predicts that it's the small and midsize market that should be rebounding first from the recession. "This is a rich marketplace that was impacted early in the recession," DiFranco said in an article on ChannelWeb, so they've had more time to adjust to economic conditions.

Lenovo's announcement of its yet-to-be-released low-cost PCs for small and midsize companies comes on the heels of a flurry of reports from vendors dropping the costs of hardware and software and offering special financing to smaller businesses.

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