Kindle, Asus Netbook Top Amazon Bestsellers - InformationWeek

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Kindle, Asus Netbook Top Amazon Bestsellers

The online retailer's own e-book reader and an Asus mini laptop led holiday sales.

Amazon has released its 2009 bestsellers list, which places the Kindle e-book reader as the leader in consumer electronics and an Asus netbook as the top selling computer.

In the software category, Amazon's Best of 2009 list, released Wednesday, ranks Microsoft Office Home and Student 2007 edition at the top. Amazon ranks products in terms of units sold.

The Kindle ranking is not a surprise given how Amazon boasted during the holiday shopping season that the device had been "flying off the shelves faster than any other product Amazon sells."

Kindle leads the market for e-readers, which were among the most popular consumer electronics with holiday shoppers. Sony's Reader was a distant second, with Barnes & Noble entering the market in October with the introduction of the Nook.

Forrester Research predicts e-reader sales this year will reach 3 million units, with 30% of the purchases occurring during the holiday season. E-reader sales next year could reach 10 million units, according to Forrester.

Asus has remained popular as a netbook maker since introducing the category to the mass market in late 2007. On Amazon, the Asus Eee PC 1005HA 10.1-inch black netbook led the computer category.

Netbooks in general were the hottest-selling category in the computer market this year. Worldwide revenue from the inexpensive mini-laptops soared 72% this year to $11.4 billion from $6.7 billion last year, according to DisplaySearch. On the other hand, sales of all portable PCs fell 12% to $109.4 billion.

For Further Reading

Top Tech Gear Of 2009

E-Books Beat Regular Books On Xmas

Apple Tablet Eyed For March Release

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