Is The Google Phone Ready To Launch In India In Two Weeks? - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
8/24/2007
08:29 PM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%

Is The Google Phone Ready To Launch In India In Two Weeks?

A few weeks ago I blogged that Google was working on a cell phone but, in typical fashion, refused to comment. Now Rediff claims the Google Phone is set to launch in India in as soon as two weeks.

A few weeks ago I blogged that Google was working on a cell phone but, in typical fashion, refused to comment. Now Rediff claims the Google Phone is set to launch in India in as soon as two weeks.Here is a look at Rediff's report:

Google, the nearly $13.5 billion search engine major, is believed to be a fortnight away from the worldwide launch of its much-awaited Google Phone (Gphone) and has started talks with service providers in India for an exclusive launch on one of their networks.

Talks are believed to be taking place with Bharti Airtel and Vodafone Essar, respectively India's first- and third-largest mobile telephony operators, and state-owned Bharat Sanchar Nigam.

And that's not all. According to the report, Google also is preparing for a simultaneous launch in the United States and Europe:

Sources close to the development said a simultaneous launch across the U.S. and Europe is expected, and announcements would be sent to media companies in India and other parts of the world. U.S. regulatory approval, which is expected soon, is the only hurdle that Google is waiting to cross, they added. Google plans to invest $7 to $8 billion for its global telephony foray.

Anticipation for the Google Phone is building. Earlier this week Google's CEO, Eric Schmidt, said that his company will likely bid on spectrum. The prospect of Google owning spectrum and offering cell phones is too tempting to pass up.

Now I don't think Google has any interest in becoming a wireless carrier, but I'm not so sure that it's not working on a cell phone. Many critics of the Google Phone rumors point to the fact that Google has, generally speaking, avoided trying to get into the hardware business.

Despite Google's tendancy to avoid hardware, the Google Phone could give the company two things it doesn't currently have. One, assuming the device is sold for a relatively low cost, it could give Google a means to spreading smartphone-like functionality in developing markets -- all powered by Google's software and services, of course. Such a low-cost device would seem to mesh with Google's mobile strategy -- targeting more eyeballs on the third screen and growing the mobile Web in developing markets.

The second thing the Google Phone offers is additional leverage with U.S. carriers. What better way to use spectrum to force the wireless carriers to open their networks than with a cell phone that consumers will demand -- and that will likely require more open network access to function. Think of the Google Phone as the cell phone equivalent of the Trojan Horse (the ancient Greek myth, not the virus).

What do you think? Is Google really working on a phone? Or is this just another rumor?

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
Commentary
Is Cloud Migration a Path to Carbon Footprint Reduction?
Joao-Pierre S. Ruth, Senior Writer,  10/5/2020
News
IT Spending, Priorities, Projects: What's Ahead in 2021
Jessica Davis, Senior Editor, Enterprise Apps,  10/2/2020
White Papers
Register for InformationWeek Newsletters
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
Slideshows
Flash Poll