iPhone Ad Market Share Surges To 40 Percent - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
9/30/2009
04:45 PM
Eric Ogren
Eric Ogren
Commentary
50%
50%

iPhone Ad Market Share Surges To 40 Percent

According to mobile advertising company AdMob, the iPhone's world-wide smartphone market share has reached 40% in just over two years. Meanwhile, competitors Nokia and RIM lost ground.

According to mobile advertising company AdMob, the iPhone's world-wide smartphone market share has reached 40% in just over two years. Meanwhile, competitors Nokia and RIM lost ground.OK, before you cry foul, remember that AdMob serves ads. This means that 40% of the traffic it sees from its ad network is coming from iPhones. It doesn't mean that the iPhone represents 40% of all smartphones that are actually in the market.

That said, the trends paint the real picture here. The iPhone's presence around the world grew from 33% to 40%. That's an increase of 21%. In North America, the iPhone grasps some 52% of the market. The increase in market share is more important than how many devices are actually being used.

At the same time, Symbian OS's market share dropped around the world from 43% to 34%. That's a 20.9% drop in market share. Interesting how Apple's market share went up 21% and Symbian's dropped nearly the exact same amount.

Other market share losers were RIM (from 10% to 8%), Windows Mobile (from 7% to 4%) and Palm OS (from 3% to 1%). I am somewhat surprised to see RIM's drop in market share, as it continues to have top-ten-selling smartphones. Its no big surprise to see Windows Mobile falter a bit. Everyone knows that Windows Mobile 6.5 is coming out soon, and it's not unreasonable to suspect that people are waiting for it to be released. Last, Palm OS is a dead OS that is being replaced by webOS.

Aside from the iPhone, the only other mobile platforms to increase in market share were Android, which grew from 2% to 7%, and Palm's webOS, which jumped from 0% to 4%.

All of these changes occurred over the last six months, says AdMob.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
How to Create a Successful AI Program
Jessica Davis, Senior Editor, Enterprise Apps,  10/14/2020
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
Slideshows
Flash Poll