Google Lends Its Voice To Opera, Yahoo Sings The Blues - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
2/27/2008
09:48 AM
Eric Ogren
Eric Ogren
Commentary
50%
50%

Google Lends Its Voice To Opera, Yahoo Sings The Blues

The mobile search wars continue, and Google just won an important tactical victory over rival Yahoo. Opera, maker of mobile Web browsers, has switched its default search from Yahoo to Google.

The mobile search wars continue, and Google just won an important tactical victory over rival Yahoo. Opera, maker of mobile Web browsers, has switched its default search from Yahoo to Google.Opera's numbers ain't too shabby. More than 35 million people have actively pursued and downloaded Opera Mini to their mobile phones to improve their mobile Web experience. Opera Mobile has shipped on more than 100 million phones. According to Opera, these consumers tend to use the mobile Web more frequently and actively than consumers with more static, less dynamic mobile Web browsers. For Opera to switch up mobile search providers from Yahoo to Google is yet another blow to Yahoo's mobile efforts. That's 135 million fewer people who will be using Yahoo.

Opera's desktop browser has used Google search as the default option for seven years. "Google and Opera have established a valuable relationship over the years and we look forward to continued collaboration on mobile products," said Jon von Tetzchner, Opera CEO, in a prepared statement. "With 2008 poised to be the year the mobile Web goes mainstream, Google and Opera are extending this collaboration to give our users immediate access to the quality and convenience of Google's search results. We're excited to extend this productive relationship and we hope that the nearly 100 million people using our mobile products will agree."

The new search functionality will be available beginning Saturday, March 1. For the next few days, at least, Opera's browsers will continue to use Yahoo search.

The timing is certainly interesting. You have to wonder if Opera is ditching Yahoo because it would rather not be associated, even indirectly, with Microsoft. Microsoft's Internet Explorer is, of course, a direct competitor to the Opera browser.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
IT Careers: 10 Industries with Job Openings Right Now
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/27/2020
Commentary
How 5G Rollout May Benefit Businesses More than Consumers
Joao-Pierre S. Ruth, Senior Writer,  5/21/2020
News
IT Leadership in Education: Getting Online School Right
Jessica Davis, Senior Editor, Enterprise Apps,  5/20/2020
White Papers
Register for InformationWeek Newsletters
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
Slideshows
Flash Poll