Google Holds Two-Day Government Sales Fest In Washington - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
2/28/2007
12:29 AM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%

Google Holds Two-Day Government Sales Fest In Washington

According to The Washington Post, Google this week held a two-day-long pitch fest with nearly 200 federal contractors, engineers, agency employees, and military members eager to learn more about its products. Google has beefed up its sales operations in the Washington, D.C., area in the last year in hopes of capturing more business from military, intelligence, and civil agencies. Several gov

According to The Washington Post, Google this week held a two-day-long pitch fest with nearly 200 federal contractors, engineers, agency employees, and military members eager to learn more about its products. Google has beefed up its sales operations in the Washington, D.C., area in the last year in hopes of capturing more business from military, intelligence, and civil agencies. Several government agencies already use an enhanced version of Google Earth. That's right: Google is going deep into the verticals.Last week Google rocked the world with news of its enterprise software play, Google Apps Premier Edition. It looks like Google is already pitching this app to government agencies. In addition to Google Apps Premier Edition, Google is also selling premier paid versions of its other products to government agencies, including enhanced versions of Google Earth and, of course, the company's search technology.

While official numbers aren't available, The Post reports that Google nearly tripled its business with government agencies from $73,000 in 2005 to $312,000 in 2006.

First, you can look for Google to aim its products at verticals other than government in the next few months. Many insiders claim that Google is ready to tackle the health care market. And it looks like Microsoft is ready to battle Google for this space. Second, you can bet the online fight for vertical markets between Google and its rivals -- including Microsoft, Yahoo, and lots of smaller vertical publishers and content providers across a number of industries -- is going to get much more intense very soon.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
IT Employment Trending Up; Data, Cybersecurity Skills in Demand
Jessica Davis, Senior Editor, Enterprise Apps,  11/11/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Commentary
How to Approach Your Mission-Critical Big Data Strategy
Mary E. Shacklett, Mary E. Shacklett,  11/17/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll