Google Drops Price Of Nexus One By $100 - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
1/15/2010
09:01 AM
Eric Ogren
Eric Ogren
Commentary
50%
50%

Google Drops Price Of Nexus One By $100

Google must have realized that spurning existing T-Mobile customers wasn't doing it any favors. According to an internal memo, Google has decided to drop the price of the Nexus One from $379 to $279 for T-Mobile customers who are eligible for an upgrade. New customers still pay only $179.

Google must have realized that spurning existing T-Mobile customers wasn't doing it any favors. According to an internal memo, Google has decided to drop the price of the Nexus One from $379 to $279 for T-Mobile customers who are eligible for an upgrade. New customers still pay only $179.This is probably the right move for Google to make at the moment. Current T-Mobile customers were none too happy to learn that if they wanted to buy the Nexus One, they'd have to fork over $200 more than brand new T-Mobile customers. That would get anyone's ire up. Perhaps that has played a role in the purported weak sales of the Nexus One so far.

The new breakdown on pricing for the Nexus One is as follows:

* $529 - Unlocked, no contracts. * $279 - Existing T-Mobile customers eligible for an upgrade with a renewed contract. * $179 - Brand new T-Mobile customers with two-year contract.

According to the memo, which was spied by TmoNews, those T-Mobile customers who paid $379 for their Nexus One will receive a $100 refund at some point.

I reached out to Google's Android PR team, and I have yet to hear back from them. If you're hot for a Nexus One, I'd wait until Google has confirmed this new pricing structure before clicking "buy".

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll