Google Completes AdMob Acquisition - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
News
5/27/2010
05:22 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google Completes AdMob Acquisition

The $750 million deal will lead to better mobile ads and more free mobile content, Google says.

Google on Thursday said it had completed its acquisition of AdMob, six months after it announced its intention to purchase the mobile advertising start-up.

The deal was delayed to make accommodate government regulators, who reviewed the possible antitrust ramifications of allowing the dominant Internet advertising company to take over one of the leading mobile advertising networks.

Last week, the Federal Trade Commission said that it concluded its inquiry and found that the deal was unlikely to harm competition.

The FTC said that Apple's decision to launch its own competing mobile ad network -- through the company's purchase of Quattro Wireless -- figured prominently in its decision.

With the consummation of the deal, Google took the opportunity to reiterate its commitment to mobile advertising.

"It's clear that mobile advertising is becoming a much larger part of our clients' and partners' strategies and with this acquisition, it's now a central part of our own business," said Google VP of product management Susan Wojcicki in a blog post. "In continuing to invest in this highly competitive area, we'll be bringing together our technology, resources and expertise in search advertising with AdMob's innovative solutions for advertising on mobile websites and in mobile applications."

The clarity Wojcicki mentions comes in the form of data: The number of mobile searches Google receives has increased fivefold in the past two years and users of smartphones with Web browsers based on the WebKit layout engine -- the iPhone, Android devices, and the Palm Pre -- searched 62% more in the first three months of the year than in the three months at the end of last year.

It's not just Google that sees profit in the mobile market. It's pretty much everyone in the tech sector, as can be seen from HP's $1.2 billion acquisition of Palm.

Revisiting some of the promising mobile advertising technology previewed at the company’s recent developer conference, Wojcicki pointed to new search ad formats the company has developed, like Click-to-call search ads and expandable rich media ads.

She also highlighted work Google has done to develop alternatives to text-based search, such as spoken queries, queries derived from images, and real-time voice translation.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
How COVID is Changing Technology Futures
Jessica Davis, Senior Editor, Enterprise Apps,  7/23/2020
Slideshows
10 Ways AI Is Transforming Enterprise Software
Cynthia Harvey, Freelance Journalist, InformationWeek,  7/13/2020
Commentary
IT Career Paths You May Not Have Considered
Lisa Morgan, Freelance Writer,  6/30/2020
White Papers
Register for InformationWeek Newsletters
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Video
Current Issue
Special Report: Why Performance Testing is Crucial Today
This special report will help enterprises determine what they should expect from performance testing solutions and how to put them to work most efficiently. Get it today!
Slideshows
Flash Poll