European Operators: Apple Is 'Unbelievably Arrogant' - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
6/15/2007
10:17 AM
Eric Ogren
Eric Ogren
Commentary
50%
50%

European Operators: Apple Is 'Unbelievably Arrogant'

Current Analysis analyst Avi Greengart wrote on Monday that Apple is having a tough time finding a network operator partner to carry the iPhone in Europe. The reason? Apple's outrageous demands and insistence on absolute control over the iPhone. The net result might force Apple to adopt a retail distribution model if it hopes to

Current Analysis analyst Avi Greengart wrote on Monday that Apple is having a tough time finding a network operator partner to carry the iPhone in Europe. The reason? Apple's outrageous demands and insistence on absolute control over the iPhone. The net result might force Apple to adopt a retail distribution model if it hopes to sell the iPhone in Europe.I can't say this surprises me all that much. Apple is Apple, and Steve Jobs is Steve Jobs. If there's one thing Jobs seems to require, it's absolute control of Apple products. He might have worked magic on AT&T here in the U.S., but apparently he's not so deft at convincing European operators. Greengart said:

"Operators consistently told us, not for attribution, of course, that they had spoken to Apple and found the company 'unbelievably arrogant', making demands that 'simply cannot be justified no matter how hot the product is.'"

Apple may have forced AT&T to consent to a number of unusual requests to carry the iPhone, but the European operators aren't having any of it. Neither did Verizon Wireless, which passed on the iPhone. One of the demands is likely a revenue-sharing deal of monthly subscriber fees, which AT&T is rumored to have agreed to. Greengart didn't mention which operators Current Analysis had spoken to, but some of them mentioned they would never carry the iPhone.

Without a carrier partner to distribute the iPhone, Apple would be forced to sell it via its retail outlets. It would have to be sold unlocked, without a SIM card, so interested European customers could scoop it up and use it with their existing wireless service. It's not clear, though, how certain features of the iPhone that are network-dependent, such as visual voicemail, could work without a network partnership.

Apple had said it would launch the iPhone in Europe in the 4th quarter of this year with a single carrier to cover all of Europe. There's no word whether or not that release time frame might be pushed further into the future if it is unabe to strike a deal with the likes of Orange, Vodafone, T-Mobile, or others.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll