Can Android Save Motorola? - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
9/29/2008
10:09 AM
Eric Ogren
Eric Ogren
Commentary
50%
50%

Can Android Save Motorola?

According to an insider, Motorola is looking to increase the size of its Android development team sevenfold. Could deploying an Android handset be the key to righting Motorola's listing ship?

According to an insider, Motorola is looking to increase the size of its Android development team sevenfold. Could deploying an Android handset be the key to righting Motorola's listing ship?Well, it certainly couldn't hurt, that's for sure.

Reports are suggesting that Motorola currently has an Android development team of about 50 people. According to Tech Crunch, an Android developer was approached by a headhunter to join Motorola's Android team, which the company is apparently hoping to boost to about 350 people.

Motorola's troubles the past 18 months have been well publicized. Sales have bottomed out, many of the company's senior managers have left or been replaced, and the company hasn't had a bona fide hit in what feels like forever. If there's any company that needs to a shot in the arm, it is Motorola.

Enter Android. Since Android is -- for the most part -- free for handset manufacturers to adopt, it can keep development costs to a minimum. That's important for Motorola. Motorola also happens to be a founding member of the Open Handset Alliance, so we know it has more than a passing interest in the new mobile operating system from Google.

T-Mobile and HTC are launching the first Android handset next month. Despite the device's flaws and the less-than-100%-complete nature of Android, the device is expected to sell pretty well. Motorola will be paying close attention to sales figures of the HTC G1, I am sure.

Motorola's own feature-phone operating system, which is based in part on Linux and called MotoMagx, lacks luster. Android could be the solution Motorola needs to recapture its glory days of yore.

With this news that it is beefing up its Android team, perhaps that's just what Motorola has in store.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
Commentary
If DevOps Is So Awesome, Why Is Your Initiative Failing?
Guest Commentary, Guest Commentary,  12/2/2019
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
Slideshows
Flash Poll