Buying Some Love From Your Mobile Phone - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
9/17/2007
09:49 AM
Eric Ogren
Eric Ogren
Commentary
50%
50%

Buying Some Love From Your Mobile Phone

According to some recent snooping around by Juniper Research, mobile dating services will bring in a hefty $1 billion from the lovelorn by 2010.

According to some recent snooping around by Juniper Research, mobile dating services will bring in a hefty $1 billion from the lovelorn by 2010.How many of you out there use dating services or know someone who does? A childhood friend of mine was recently married, and he met his wife-to-be via an online dating service. They aren't the only ones.

This year 40 million people are expected to use mobile dating services such as chat rooms for singles. That number will surge to 260 million by 2012, creating quite an opportunity for providers of dating services to take advantage of the lonely. According to Juniper, the loneliest people are in India and Japan, the two regions that account for the bulk of mobile dating subscribers.

The problem, of course, is that these services cost money. Report author Dr. Windsor Holden said, "Major brands such as Match.com and Webdate have recognized that customers are willing to pay a mobility premium for 24/7 access to these services and are increasing deploying mobile applications to complement and enhance their existing offerings."

For subscribers who are tacking messaging and data services to their calling plans, adding another $10 a month so they can flirt with strangers via their cell phones can be a barrier to entry. On top of that, many are using the mobile services in addition to existing, fixed-internet services to which they already subscribe.

The best bet for providers is to enable rich mobile access to existing fixed-line services for a very nominal fee.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
IT Employment Trending Up; Data, Cybersecurity Skills in Demand
Jessica Davis, Senior Editor, Enterprise Apps,  11/11/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Commentary
How to Approach Your Mission-Critical Big Data Strategy
Mary E. Shacklett, Mary E. Shacklett,  11/17/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll