BlockBuster Bringing Movies To Motorola Phones - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
News
8/18/2009
03:12 PM
50%
50%

BlockBuster Bringing Movies To Motorola Phones

While the details are vague, the deal will eventually bring thousands of Hollywood films to Moto handsets.

BlockBuster said Tuesday it will bring its streaming movie service to Motorola cell phones and smartphones.

The deal is the first time BlockBuster is bringing its onDemand service to mobile devices, and it will eventually enable Motorola users to have on-the-go access to thousands of movie titles. The companies did not announce when this service would be implemented, or how much it will cost.

The mobile video space is already filled with competitors such as YouTube, iTunes, AT&T's Cellular Video, Flo TV, and Verizon Wireless' V Cast, but it still hasn't drawn a large audience. However, the market is expected to see rapid growth over the next few years as networks and handsets get better, and as the business models are refined.

"Mobile video entertainment is exploding, as consumers are demanding the widest selection of content: the movies they love in their living room and on their PC, now also available on their mobile phone, while on the go," said Christy Wyatt, VP of software platforms at Motorola, in a statement.

The move is just the latest by BlockBuster to get expand its services beyond its retail locations in order to combat rivals such as Netflix, Roku, TiVo, and on-demand video services from cable providers. The company recently inked a deal with Samsung to bring its instant-movie service to high-definition TVs, home theater system, and Blu-ray players.

Motorola's handset division has been in a downward spiral over the last few years, as it has been unable to find another phone that capture audiences like the Razr.

Under CEO Sanjay Jha, the mobile division is making a big push with the Google-backed Android operating system to build feature-rich smartphones that can be sold at feature phone prices. The BlockBuster deal will help Motorola's upcoming devices stack up against Apple's iPhone, which is widely considered the smartphone with the best multimedia capabilities.


InformationWeek Analytics has published an independent analysis on application delivery. Download the report here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll