Berggi Adds Video To Its Mobile Mix - InformationWeek

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4/9/2008
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Berggi Adds Video To Its Mobile Mix

The free service, which is compatible with any handset with Java-based MIPD 2.0, features video jockeys' playlists that change on the hour, a la MTV.

Mobile video application developer Berggi has introduced a beta version of a new service that lets mobile users stream or download content from video jockeys' playlists.

BerggiVideo is a free service that frees mobile users from having to sort through thousands of titles or video content. Instead, BerggiVideo offers a selection of 100 handpicked videos that change hourly.

"This is the MTV model," Berggi CEO Babur Ozden said in a statement. "Our VJs are tapped into what the hottest and most interesting videos are on the Internet at any given time. With BerggiVideo, users can watch the best Web videos of the hour, right on their mobile phones."

Users register for the service on the BerggiVideo site by submitting their mobile phone numbers. A text message gets sent, from which users download the video application. It supports preferences and enables users to add or remove VJs for greater personalization.

BerggiVideo is compatible with any handset with Java-based MIPD 2.0. Additional phones will be added to the service, Berggi said Tuesday. The service runs in the United States on the AT&T and Sprint networks, and on any carrier network in Europe and Asia-Pacific.

The developer said it's also accepting applications for new VJs to create their own BerggiVideo channels.

Berggi is based in Palo Alto, Calif., and has offices in Spain, Bulgaria, and China. It's backed by Spanish investors Group Avanzit and Adara Ventures. The developer is better known for its BerggiMail mobile e-mail service, for which it claims 3 million users since its launch a year ago. "What Berggi did for mobile e-mail, we are now doing for mobile video," Ozden added. "It is simple, quick, and easy."

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