AT&T Punts MediaFLO Proving Mobile TV Still Isn't Ready For Primetime - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
10/26/2007
03:29 PM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%

AT&T Punts MediaFLO Proving Mobile TV Still Isn't Ready For Primetime

It looks like AT&T Mobility has delayed the launch of its MediaFLO mobile TV service until sometime in "early 2008." Will mobile TV ever really take off?

It looks like AT&T Mobility has delayed the launch of its MediaFLO mobile TV service until sometime in "early 2008." Will mobile TV ever really take off?I know I have asked this question before, but I think it's worth asking again. After almost three years of non-stop hype, there is, as far as I can tell, very little to show when it comes to the mobile TV market. We don't have any real data from carriers such as Verizon Wireless and Sprint who have been offering mobile TV services. And even worse, there is no sign that the carriers plan to share any of this data with the public any time soon.

While I was at Mobile Business Expo this week, my colleague, Eric Zeman, was out at CTIA in San Francisco. In previous years mobile TV was all the buzz at the fall CTIA show. But this year, all the mobile TV buzz was gone. The industry started turning against mobile TV in February at 3GSM and now it looks like this trend is starting to peak. That can't be a good sign for the future of this technology.

Now, there have been some success stories with mobile video. The iPod proves that people will watch video content on small screens. But the iPod and the iPhone are designed to use locally stored video content downloaded from iTunes, not streaming video like the systems the wireless carriers have been experimenting with for years. And while there was a lot of hype around mobile versions of YouTube earlier this year (including YouTube for the iPhone), we haven't seen any hard user numbers for this trend either.

What do you think? Is mobile TV doomed? Or will consumers eventually tune in?

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
10 Top Cloud Computing Startups
Cynthia Harvey, Freelance Journalist, InformationWeek,  8/3/2020
Commentary
How Enterprises Can Adopt Video Game Cloud Strategy
Joao-Pierre S. Ruth, Senior Writer,  7/28/2020
Commentary
Conversational AI Comes of Age
Guest Commentary, Guest Commentary,  8/7/2020
White Papers
Register for InformationWeek Newsletters
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Video
Current Issue
Special Report: Why Performance Testing is Crucial Today
This special report will help enterprises determine what they should expect from performance testing solutions and how to put them to work most efficiently. Get it today!
Slideshows
Flash Poll