AT&T: iPhone MMS Feature To Come 'At No Extra Cost' - InformationWeek

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6/15/2009
02:30 PM
Eric Ogren
Eric Ogren
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AT&T: iPhone MMS Feature To Come 'At No Extra Cost'

Anyone worried that AT&T was going to charge a price premium for the ability to send picture and/or video messages can breath easy. AT&T recently noted that it won't charge more to add the feature.

Anyone worried that AT&T was going to charge a price premium for the ability to send picture and/or video messages can breath easy. AT&T recently noted that it won't charge more to add the feature.As far as I am concerned, AT&T had zero wiggle room here. Every other carrier offers unlimited messaging -- which typically includes text, picture, video and instant messaging -- for $20 per month. iPhone users who have unlimited messaging plans today are already paying $20 per month -- just for text messages.

If AT&T had chosen to charge a price premium for the ability to send picture and video messages, the uproar and bad publicity would have cemented AT&T's image as the evil empire. It would have guaranteed spite and hatred from millions of iPhone users, especially since other phones offered by AT&T already receive unlimited messaging for $20 that includes MMS.

To the relief of many, AT&T recently posted this message on a FAQ section of its web site:

Later this summer, as part of the 3.0 software, AT&T will make multimedia messaging (MMS) available at no extra cost to customers with a text messaging bundle.
You're damned right "at no extra cost."

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