AT&T Attempts To Appease iPhone Owners, Changes Upgrade Policy - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
6/17/2009
01:21 PM
Eric Ogren
Eric Ogren
Commentary
50%
50%

AT&T Attempts To Appease iPhone Owners, Changes Upgrade Policy

Poor AT&T. It has been on the hot seat pretty much ever since Apple announced the iPhone 3GS. Responding to overwhelming feedback from iPhone customers, AT&T has made it more affordable for some iPhone owners to upgrade.

Poor AT&T. It has been on the hot seat pretty much ever since Apple announced the iPhone 3GS. Responding to overwhelming feedback from iPhone customers, AT&T has made it more affordable for some iPhone owners to upgrade.I'll let AT&T do the talking here:

AN UPDATE FOR OUR CUSTOMERS

Some customers have had questions about our plans and policies for iPhone 3G S, and we'd like to provide you with answers. We'd also like to announce a change to the date when some iPhone customers are eligible for our best upgrade pricing to iPhone 3G S.

PRICING

Importantly, we want our customers to better understand our wireless device upgrade program. Like most U.S. carriers, we offer a variety of phones that we sell below our actual cost when customers agree to sign service agreements. In general, the more a customer spends with us, the quicker they become eligible for a price break on a new device. For example, iPhone customers who spend more than $99 a month per line with us generally are eligible for an upgrade between 12 and 18 months into their contract.

We also currently offer early upgrade pricing only for iPhone 3G S and iPhone 3G.

All of that said, we've been listening to our customers. And since many of our iPhone 3G customers are early adopters and literally weeks shy of being upgrade eligible due to iPhone 3G S launching 11 months after iPhone 3G, we're extending the window of upgrade eligibility for a limited time.

We're now pleased to offer our iPhone 3G customers who are upgrade eligible in July, August or September 2009 our best upgrade pricing, beginning Thursday, June 18.

If you're one of the many customers who will benefit from this change, please note that our upgrade eligibility tools will reflect this change on Thursday, June 18.

We invite you to come to our stores beginning Friday during normal store hours, although please be aware that customer demand may exceed supply in some of our stores. You may also preorder online on June 18 at www.att.com/iPhone, and your iPhone 3G S will arrive in 7 - 14 days. Or you can purchase iPhone 3G S at Apple's retail and online stores, as well as at other popular retailers.

If you're one of the customers who benefits from this change, and you've already preordered from an AT&T store, we'll adjust the price of the device when you pick it up. If you benefit from the change and you pre-ordered from AT&T online, we'll send you an e-mail and issue you a credit.

If you pre-ordered an iPhone 3G S through Apple's online store, your upgrade eligibility will be reassessed based on AT&T's new upgrade policy for iPhone 3G owners. If you are eligible for the lower price, Apple will issue you a credit for the difference as applicable.

So, what if you still aren't eligible for our best upgrade pricing and you still want iPhone 3G S now? You do have options:

  • You may qualify for the iPhone 3G S early upgrade price of $399 (16GB) or $499 (32GB).
  • You can pay full retail-and not have to sign a 2-year contract-at $599 (16GB) or $699 (32GB).
  • You can wait until you're eligible for our best upgrade pricing. We invite you to check your upgrade eligibility by visiting www.att.com/iphone, calling *NEW# (*639#) on your AT&T device (we'll send you a text with upgrade information), or visiting any of our over 2,200 stores.

If you want more details on our pricing and upgrade policy, check out our FAQs (here). And as always, you may visit one of our stores to talk with a representative.

IN SUMMARY

We've listened to our customers -- and hope our response helps answer some of your questions and concerns.

We are incredibly proud to be the U.S. carrier for the new iPhone 3G S and will work around the clock to be ready on June 19 to serve customers who are interested in the fastest, most powerful iPhone yet.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll