Apply Mysteriously Changes iPhone TV Ads, Deletes Contract Reference - InformationWeek

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6/8/2007
12:09 PM
Eric Ogren
Eric Ogren
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Apply Mysteriously Changes iPhone TV Ads, Deletes Contract Reference

In checking the TV ads posted to Apple's site, the initial versions had language at the bottom of the commercials stating "Minimum 2-year contract required." The ads have been updated and no longer include that disclaimer, reviving hope that the iPhone will be available

In checking the TV ads posted to Apple's site, the initial versions had language at the bottom of the commercials stating "Minimum 2-year contract required." The ads have been updated and no longer include that disclaimer, reviving hope that the iPhone will be available without a contract.Over the Air has already taken a stab at wondering whether or not the iPhone will be available with or without a contract, available to pre-paid customers and so on. When the TV commercials launched recently, all that seemed to be put to rest with the the 2-year contract reference on the commercials themselves.

Now the commercials have been changed, though Apple has not indicated if this coincides with a change in the terms of the iPhone use or it just simply didn't like the way the words looked on their commercials.

Either way, there is hope, once again, that iPhone customers won't be saddled with lengthy and expensive monthly contracts.

You gotta love the continual enigma that is the iPhone.

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