AOL May Buy Mobile Advertising Firm Third Screen Media - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
2/27/2007
05:03 PM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%

AOL May Buy Mobile Advertising Firm Third Screen Media

According to a report in the Wall Street Journal, AOL is in talks to buy mobile phone advertising provider Third Screen Media. Does that mean mobile advertising is about to take off?

According to a report in the Wall Street Journal, AOL is in talks to buy mobile phone advertising provider Third Screen Media. Does that mean mobile advertising is about to take off?The rumored deal will be, according to the Journal, somewhere in the $80 million range. If the deal goes through Third Screen will likely become part of Advertising.com, AOL's online advertising network.

That's great, a possible M&A deal. So, will mobile marketing really take off or not? Some naysayers claim the market is not yet ready for mobile marketing. Others, however, claim that mobile marketing's time has come. Researcher The Shosteck Group last year predicted that the mobile advertising market could be worth as much as $9.6 billion by 2010.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
AI Regulation: Has the Time Arrived?
John Edwards, Technology Journalist & Author,  2/24/2020
News
Fighting the Coronavirus with Analytics and GIS
Jessica Davis, Senior Editor, Enterprise Apps,  2/3/2020
Slideshows
IT Careers: 10 Job Skills in High Demand This Year
Cynthia Harvey, Freelance Journalist, InformationWeek,  2/3/2020
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
Slideshows
Flash Poll